SAN FRANCISCO, April 26, 2012 /PRNewswire/ -- CrowdOptic, a maker of crowd-driven mobile applications, today announced a new enterprise solution which leverages the company's proprietary cluster recognition technology to curate fan photos at live events with heightened precision, accuracy and relevancy.
Drawing from thousands of digital fan photos generated over the course of a major live sporting or entertainment event, the CrowdOptic solution identifies photos that are associated with "clusters," groups of fans who are pointing the smartphone cameras at the same place at the same time while in the act of taking a photo or video. The solution gives enterprises a tool for analyzing fan photos in order to locate photos taken during key moments and relevant to specific event highlights.
The CrowdOptic solution uses readily available time and GPS location metadata already included in most digital photos available in the Exchangeable Image File Format (EXIF) and combines it with compass heading data on the mobile phone that created the digital image. With this simple addition to the standard data set, CrowdOptic can analyze the photos taken at a live event and detect clusters after the fact, using clusters to auto-curate photos of greatest significance.
"Crowdsourced photos are a great untapped resource for enterprises, provided that they are equipped to analyze the thousands of pictures taken at a live event, and to curate them in a way that makes sense based on what fans responded to during that event," said CrowdOptic COO Jim Kovach. "We are using conventional methods for reading metadata and combining this data with our own proprietary technology to help enterprises curate fan photos for maximum relevancy and impact."
The CrowdOptic solution, which was developed in response to demand from existing CrowdOptic enterprise customers, will be debuted by Infineon Raceway at the Toyota/Save Mart 350, part of the NASCAR Sprint Cup Series, on June 22, 2012.
CrowdOptic is the first mobile technology which detects clusters of people who are all looking at the same thing at the same time through their smartphone cameras while taking photos and videos. This powerful core technology underpins CrowdOptic's real-time analytic and mobile platform and is already transforming the way enterprises and individuals filter, curate and target their content and messages aimed at crowds, bringing social media into greater context and into focus.
Widely adopted at numerous premier sporting and entertainment venues, CrowdOptic lets fans spark social media discussions and filter social media posts based on shared experiences. CrowdOptic also supplies the data that helps enterprises track heat at their events and create highly targeted, context-aware marketing and advertising campaigns.
CrowdOptic is a privately-held, venture-backed company based in San Francisco. For more information, visit www.crowdoptic.com.