CrowdOptic Connects Fans at Live Sporting and Entertainment Events to TV Viewers

Jun 21, 2012, 09:00 ET from CrowdOptic

SAN FRANCISCO, June 21, 2012 /PRNewswire/ -- CrowdOptic, a maker of crowd-driven mobile applications, today announced that the company is testing new features for TV viewers using the Yahoo! Connected TV platform. The integration of CrowdOptic live event technology with Yahoo! Connected TV, will create an interactive broadcast experience that engages fans at home by connecting them with real-time eyewitness accounts during live sports, entertainment and news events.  CrowdOptic will utilize Yahoo! Connected TV device communication, to enable TV viewers to interact with live event photos, videos and social media content using their TV, phone or tablet.  CrowdOptic is testing this new capability with many premium partners this summer and expects to release it to consumers by the end of 2012.


CrowdOptic's unique clustering technology detects where fans in a live crowd are pointing their mobile phones and auto-curates the most relevant "crowd-sourced" photos, video and social media content.   Through the CrowdOptic TV App designed for Yahoo! Connected TV Device Communication, television viewers at home will be able to interact directly with content sent by fans at live events using their TV, phone or tablet. 

Yahoo! Connected TV is the leading global platform for Internet-connected TVs and is available across top TV brands worldwide including Sony®, Samsung®, VIZIO®, Toshiba®, TCL®, Haier® and HiSense®. More than 8 million consumers have purchased TVs with the Yahoo! Connected TV platform across 135 countries.

"This use of CrowdOptic technology is a great example of how to utilize Yahoo! Connected TV device communication to deliver multi-screen experiences to TV viewers.  It adds value to the TV broadcast by enabling consumers to interact with fans at live events using their phone, tablet or TV," said Russ Schafer, Senior Director of Yahoo! Connected TV Marketing. "Fans at the live event who want to show friends what they are seeing, can instantly share photos, videos and social media content with fans at home through the CrowdOptic TV app."

"We are creating an immersive experience where fans at home can engage with fans at the live event who witnessed the peak action and highlights," says CrowdOptic COO Jim Kovach. "The CrowdOptic application crowd-sources the content that is most exciting for the live audience at the moment it is happening and captures the perspectives and comments of the eyewitnesses for the benefit of the wider audience at home."

CrowdOptic mobile technology for live events is deployed at a wide range of premier sporting and entertainment events.  For more information, visit

About CrowdOptic
CrowdOptic is the first mobile technology which detects clusters of people who are all looking at the same thing at the same time through their smartphone cameras while taking photos and videos. This powerful core technology underpins CrowdOptic's real-time analytic and mobile platform and is already transforming the way enterprises and individuals filter, curate and target their content and messages aimed at crowds, bringing social media into greater context and into focus.

Widely adopted at numerous premier sporting and entertainment venues, CrowdOptic lets fans spark social media discussions and filter social media posts based on shared experiences. CrowdOptic also supplies the data that helps enterprises track heat at their events and create highly targeted, context-aware marketing and advertising campaigns.  CrowdOptic is a privately-held, venture-backed company based in San Francisco. For more information, visit

SOURCE CrowdOptic