CROWN ROYAL CELEBRATES BLACK-OWNED ATLANTA BEAUTY BUSINESSES THROUGH GENEROSITY HOUR SERIES

Crown Royal gives back to the Fearless Foundation as they support Black salons who serve communities through their Generosity Fund

ATLANTA, Aug. 19, 2022 /PRNewswire/ -- August is National Black Business Month and Crown Royal is raising a glass to those who help make Atlanta beautiful: Black beauty small business owners. Last night, Crown Royal teamed up with Atlanta entrepreneur Alicia Scott of Range Beauty and Grammy nominated duo EARTHGANG to celebrate and build connections between Black beauty small business owners during a special Generosity Hour event in Atlanta.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9078551-crown-royal-celebrates-black-owned-atlanta-beauty-businesses-generosity-hour-series/ 

The evening was emceed by Alicia Scott, owner and founder of Range Beauty, who surprised local Atlanta small business owners in attendance with a total of $40,000 in gifts on behalf of Crown Royal as a thank you for their dedication to the community. EARTHGANG, who partnered with Crown Royal last December as part of a giveback initiative designed to support local Atlanta artists (musicians, dancers, actors, etc.), performed, which was broadcasted via livestream from their Instagram page (@earthgang) for those who weren't in attendance to enjoy.

To further recognize those who champion self-expression, identity and culture in Atlanta, Crown Royal culminated its first year as a partner of the WNBA's Atlanta Dream, who as part of National Black Business Month had players visit local Atlanta salons and get services completed to thank them for their commitment to the community.

"Crown Royal Generosity Hours are designed to celebrate the true icons that are making an impact in their communities and provide support to help amplify their work," said Nicky Heckles, Vice President of Crown Royal. "As a brand, it's important for us to showcase our continued support of Black-owned businesses and we recognize the important role the beauty industry has in their communities. We look forward to continuing partnerships with these business owners and championing all they do to make those in their communities feel good inside and out."

In addition, Crown Royal will continue their support of Black small businesses and entrepreneurs by donating $25,000 to the Fearless Foundation, an Atlanta-based non-profit, from Fearless Fund, to educate and empower entrepreneurs of color.

"Through this partnership with Crown Royal, we are excited to provide local Atlanta small business owners with access to educational and monetary resources through various programming," said Arian Simone, CEO and Co-Founder, Fearless Fund and Fearless Foundation. "Last night's Generosity Hour gave Black beauty business owners the opportunity to network and celebrate their dedication to the Atlanta community."

Join Crown Royal in toasting to the people that matter most in our communities by visiting www.crownroyal.com/generosity-fund/.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Fearless Foundation
The Fearless Foundation, is a 501c3 organization with a mission to educate entrepreneurs through training, reduce racial inequities, and empower African-Americans to gain access to capital. We offer grant programs for businesses, educational entrepreneurial programs and college scholarships. For more information, please visit www.fearless.fund/foundation-2.

About EARTHGANG
EARTHGANG are the Grammy nominated, Platinum certified duo from Atlanta, GA comprised of Olu and Wowgr8. The pair debuted on the scene with a string of EPs and quickly garnered a reputation for their eclectic style and infectious live energy. Marrying lean, sharp-eyed lyricism with Southern-fried soul, every song arrives fully formed, hitting hard and landing jokes while also delving deep into political issues. Spotted by J.Cole at one of their live shows, the pair were promptly signed to his Interscope Records joint venture, Dreamville Records. Since the signing, EARTHGANG have become a force in the music space releasing bodies of critically acclaimed work like the "culturally significant record" (NPR) Ghetto Gods; debut album Mirrorland; collective earworm Spilligion, as well as the revered Dreamville compilation, Revenge of the Dreamers III— which earned the pair two Grammy nominations as well as their first #1 album status. In 2020, when the world stopped, EARTHGANG persevered with their social and community justice work by opening a community garden, teaming up with First Lady Michelle Obama and Stacey Abrams to turn out votes in their home state of Georgia. If this wasn't enough, EARTHGANG are known for their exciting collaboration that spans genres including works with Gorillaz, Brittany Howard, Louis The Child, Jon Batiste, Tokimonsta, Dermot Kennedy and many more. The pair are also one of live music's most revered performers, taking their dynamic live set to major festivals and sold out venues globally — playing to loyal fan bases meticulously built over the years.

About the Atlanta Dream
The Atlanta Dream is a professional women's basketball team based in Atlanta, Ga. that strives to build a place where our team, our fans and our city come together to represent the community we seek to serve. We enter our 15th year in 2022 with new ownership, new leadership, and a commitment to building the best franchise in the WNBA. We celebrate diversity, represent Atlanta, reward innovation and imagination, and aim to empower women both on and off the court. The team currently plays home games at the Gateway Center Arena @ College Park and has qualified for the WNBA Playoffs in nine of its first 14 seasons. To learn more about the Dream and purchase 2022 season tickets, mini plans and single game tickets, please visit www.dreamelitemembership.com or call 877-977-7729. 

MEDIA CONTACTS:
Kyra Zeller
DIAGEO
[email protected]

TAYLOR
[email protected]

SOURCE Crown Royal