Crum & Forster's Anne Ellis Named a Top Woman in Marketing by Ragan Communications

MORRISTOWN, N.J., Oct. 15, 2025 /PRNewswire/ -- Crum & Forster (C&F) is proud to announce that Anne Ellis, Vice President of Marketing, has been named to Ragan Communications' Top Women in Marketing awards class of 2025. The annual awards recognize leaders, changemakers, brand visionaries, and rising stars who elevate the marketing profession through innovation, strategy, storytelling, and results-driven work. Honorees will be celebrated at an event on October 22, 2025 in New York City.

Since joining C&F in 2022, Ellis has transformed the company's marketing function from a limited tactical operation into a strategic, data-driven team that drives visibility, engagement, and growth across business lines. Under her leadership, the marketing team has developed comprehensive multimedia campaigns, launched a digital asset management platform to streamline content creation and built an in-house video capability, to name a few.

"Anne is a marketing leader who combines creative thinking with a strong business mindset," said Hallie Harenski, Senior Vice President, Marketing & Communication at Crum & Forster. "She built our marketing function from the ground up and transformed it into a strategic driver of growth and innovation. Her leadership has enhanced C&F's reputation for excellence, and her impact can be felt across the entire organization."

Most notably, Ellis spearheaded the "We Make Cyber Simpler" and "Better Cyber Outcomes" campaigns – a cross-platform initiative that clarified C&F's cyber insurance value proposition for agents, brokers, and customers. The campaign achieved an 88% increase in engagement on C&F's cyber web pages, with social media posts averaging more than 2,200 likes, and email campaigns driving more than 13% of web traffic.

"I'm truly flattered to be recognized among such an inspiring group of women in marketing," said Ms. Ellis. "This honor reflects the hard work and creativity of the entire C&F Marketing & Communications team. Together, we've built a foundation that connects our products, people, and purpose in new and meaningful ways."

Ellis has more than four decades of marketing experience in the insurance sector. Prior to joining C&F, she held key marketing leadership positions at other insurance companies where she consistently delivered impactful, results-driven campaigns. Ellis holds a Bachelor of Arts in History and Literature from Smith College and a master's degree in literature from the University of California, Berkeley. She also earned the Chartered Property Casualty Underwriter designation.

About Crum & Forster
Crum & Forster (www.cfins.com) is a leading national property, casualty, and accident & health insurer, providing specialty insurance products through its admitted and surplus lines insurance companies.

Founded in 1822, C&F is one of the oldest U.S. insurance companies, and today conducts business through a network of independent agents, brokers and wholesalers. C&F had $5.7 billion in gross written premium in 2024 and is rated "A+" Superior by AM Best (2025).

To learn more, follow us on LinkedIn, X and Instagram.

The C&F logo, C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company.

Media Contact
Amy Whilldin
AVP, Public Relations & Communications
[email protected]

SOURCE Crum & Forster