BOCA RATON, Fla., Jan. 12, 2015 /PRNewswire/ -- On January 1, 2015, Crush Ads, a full-service performance marketing company based in Boca Raton, Florida and division of BMI Elite, Inc., was acquired by Tracsion, a division of bluTonic, Inc.
The acquisition of Crush Ads will allow Tracsion to expand into new markets and offer advertisers additional media solutions such as in-house creative/web development, strategic media planning, and internal media buying. Publishers will greatly benefit from the newly acquired direct advertisers and AOR relationships which were under the Crush Ads umbrella.
"We are extremely excited about the acquisition of Crush Ads. This is a strategic play in an existing effort to expand our presence in performance market and we look forward to the new opportunities this provides," stated Adam Grossman, a founding partner at bluTonic, Inc. This purchase will help bluTonic, Inc. excel its strategic vision of preserving an innovative and cost effective approach to internet advertising through research and development for optimal consumer targeting.
bluTonic, Inc. was founded in 2010 in Los Angeles, California by Adam Grossman and Mirza Ibrahimovic. It specializes in display, mobile, and video adverting. Tracsion, a division of bluTonic, Inc., specializes in performance driven results and is heavily propelled by affiliate marketing. With the acquisition of Crush Ads, Tracsion's distribution will include cross platform solutions through email, search, social media, desktop, mobile, and tablet inventory.
"Crush Ads is a great company and we are eager to see how this acquisition will positively impact the affiliate network business as a whole. I have known Adam and Mirza for a long time and am confident that they will take this to the next level," said Brandon Rosen, CEO of Crush Ads. Since its inception in 2010, Crush Ads has grown to become one of the top ten affiliate marketing programs in the nation by constantly focusing on the development of high quality consumer acquisition.
For more information about this exciting transaction, please email [email protected] or visit Tracsion and bluTonic, Inc. at the Crush Ads Meet Market table (#701) and the Tracsion Meet Market table (#512) during Affiliate Summit West (January 18-20 in the Paris Hotel Las Vegas).
SOURCE Crush Ads