CSE Unveils New Brand and Strategy for Growth

ATLANTA, March 23 /PRNewswire/ -- Career Sports & Entertainment is now CSE.

Sports business visionary and entrepreneur Lonnie Cooper founded CSE 24 years ago as a one-man talent management agency. Since then we've grown to 150 talented employees with offices in Atlanta, Little Rock and New York City.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100323/CL74748LOGO )

What do we do? We connect brands with fans – using that connection to fundamentally shape the business of sports and entertainment. How do we do it? We integrate marketing, media content, sponsorship, talent management, experiential marketing, digital and retail into big campaigns that drive business.

"The new brand reflects who we are now, with the flexibility to adjust as we continue to grow," said Cooper, who serves as CEO of the company he founded nearly a quarter decade ago.

"As our business evolved, we introduced more services as the market demanded, hired and retained the most talented team in sports business and created a culture committed to producing work that makes our clients take a step back and say wow."

"I am committed to this brand," he said. "It really reflects the energy we all have for what we do."

Speaking of growth, Cooper expects CSE to continue to expand with new clients and services. In 2007, CSE acquired Little Rock-based JM Associates, an established production company with strong expertise in sports programming for ESPN.

"I am proud of who we are and more importantly, what we are becoming," said Cooper.

CSE is an independently owned sports and entertainment agency, delivering original thinking since 1986. For more information, please visit www.groupcse.com.  

SOURCE CSE