CTIA-The Wireless Association® Taps Finn Partners for Key PR Initiative

Jun 07, 2011, 10:00 ET from Finn Partners

NEW YORK, June 7, 2011 /PRNewswire/ -- Finn Partners, a new business unit within Ruder Finn, today announced CTIA–The Wireless Association®, an international organization representing the wireless communications industry, has awarded the agency a major contract to promote the association and its industry leading trade shows–International CTIA WIRELESS® and CTIA ENTERPRISE & APPLICATIONS™.

CTIA selected the agency as its public relations and events partner to successfully execute a comprehensive plan to build awareness and strengthen the overall value which the association provides the wireless industry. Finn Partners will spearhead a strategic campaign focused on thought leadership and public affairs to further enhance CTIA's highly-regarded conferences: CTIA ENTERPRISE & APPLICATIONS and its principal event, International CTIA WIRELESS.

"With a rapidly changing mobile ecosystem, our operations and membership continue to evolve," said Steve Largent, president and CEO, CTIA. "Finn Partners' expertise will help us stay ahead of the curve while promoting the continued growth and success of the U.S. wireless industry and its position as the world leader."

In addition to promoting CTIA's signature conferences, Finn Partners will increase awareness for the association's global presence, deep bench of executive leadership, its member organizations and its rich involvement across the mobile industry. The account team will be led by Finn Partners Executive Vice President and Mobile & Telecom Practice Leader Christine Bock, and Senior Vice President Chris Fallon, and involve the agency's New York, Washington D.C., Chicago and San Francisco offices.

"With the mobile marketplace rapidly innovating, CTIA's conferences must continue to be recognized as the must-attend events for the mobile and wireless marketplace," said Bock. "Having represented scores of clients at past CTIA events and having industry knowledge at all levels, including on Capitol Hill, I believe we can help achieve CTIA's objectives with outstanding results."

CTIA fits prominently into Finn Partners' Global Mobile & Telecom Practice, which represents a core strength in the Company's global operations; supporting more than two-dozen relevant mobile and telecom clients, worldwide.  

About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. International CTIA WIRELESS® 2012 takes place May 8-10 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Visit www.ctiashow.com.

About CTIA

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

About Finn Partners

Ruder Finn recently announced the formation of Finn Partners, which will become an independent company within Ruder Finn Group later this year. Finn Partners builds on the outstanding legacy of Ruder Finn while shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of public relations services, including digital and social media, for technology, consumer, travel/economic development, global issues, arts and public and corporate affairs. Headquartered in New York City, the company includes offices in Chicago, Los Angeles, San Francisco, Washington D.C. and Jerusalem. The company leverages international capabilities via Ruder Finn's global network of offices and affiliates throughout the world. Follow us on Twitter @finnpartners.

About The Ruder Finn Group

Ruder Finn Group is one of the most prominent independent PR agency holding companies, owned and led by the four siblings of the Finn family. Its operations have wholly owned offices in the United States, Asia and Europe and an affiliate network throughout Latin America. Expertise includes reputation management, branding, cultural and social issues and intent-driven social media through its digital practices.

SOURCE Finn Partners