Cubeyou's Inaugural Affinity Rankings Identify Most Engaging TV Dramas Among Women 18-49 and Men 18-49

USA - English

• USA - English

NEW YORK, Oct. 25, 2018 /PRNewswire/ -- Cubeyou, a market research and data analytics firm, today released its inaugural affinity rankings for TV drama shows that premiered between January 1, 2018 and June 30, 2018.

The increasing importance of differentiation in a crowded TV programming market means high demand for metrics that go beyond demographics and viewership totals to describe shows and their audiences. Cubeyou has developed a proprietary index that allows marketers and media companies to identify and seize those market opportunities more efficiently. Cubeyou's inaugural rankings for drama shows illustrate that some shows do a better job in inspiring passion and engagement from specific audiences than others.

"Using Cubeyou's Affinity Index scores, media companies can benchmark their shows' audiences beyond demographics on important attributes like lifestyles, life stages, observed interests and values, and then match them with suitable advertisers. This enables more meaningful conversations with potential advertising partners," said Federico Treu, founder and CEO of Cubeyou.

The report's key findings include:

• Freeform's The Bold Type was the most closely aligned with the audience of women 18-49, who are 2.78x more likely to be drawn to that show than the general American adult. Together with The Fosters (2.65x) and Netflix's 13 Reasons Why (2.63x), these shows grabbed the top three spots as the most engaging drama shows.
• Among men 18-49, AMC's Into The Badlands (2.32x), CW's The Flash (1.94x) and Amazon's The Expanse (1.80x) achieved the top Affinity Index scores.

Data in this report was analyzed between August 15 and August 22, 2018 using the Cubeyou platform.

To download the full report, click here.

About Cubeyou Inc.

Cubeyou is a leading AI-powered consumer intelligence platform that helps brands, marketing agencies and media companies make better decisions with accurate, timely insights. Cubeyou fuses together the best consumer data sources available in one place to paint the most accurate picture of the American consumer. Cubeyou's AI engine uncovers hidden insights about consumers and benchmarks their affinities with 26M+ products, services, media and influencers. Learn more at www.cubeyou.com or contact us at [email protected].

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SOURCE Cubeyou Inc.

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