BOSTON, June 14, 2016 /PRNewswire/ -- Adhark, Inc., a Boston-based streaming marketing recommendation company, today announced the launch of Cuckoo, the world's first task advisor for marketing. Cuckoo by Adhark combines patented crowd activation software and a powerful analytics suite to help businesses continuously captivate their audiences on social media by converting raw consumer data into practical recommendations for marketing. Cuckoo is available today for free to any company or content creator with a Twitter handle from Adhark.
Directly accessible at www.cuckoo.io and developed by Jehan Hamedi, a social network analytics and digital marketing expert who helped develop customer insight strategies for companies such as Google, Twitter and Paramount Pictures, Adhark's core technology automatically detects new marketing opportunities within crowds on a social network. Cuckoo's interface is simple, allowing users to discover and select marketing questions they want answered about any target audience. Powered by more than 20 proprietary algorithms, Cuckoo then delivers a set of personalized, data-driven suggestions on what each individual user should do next in social media marketing, content marketing, influencer marketing, social selling, graphic design and community management.
"Social media has a fast-changing complexion," said Jehan Hamedi, founder and CEO of Adhark. "Most businesses miss out on the best opportunities to reach their customers because they don't get the answers they need, when they need them."
John Stieger, CMO for CRM provider Wilke Global who also spent more than seven years leading social media marketing and analytics programs for Proctor & Gamble, adds, "I have worked in social media from the brand side for nearly a decade, and have never seen a tool that better structures 'in the moment' guidance on how to improve social marketing execution right now. The approach is very intuitive. Rather than just providing large quantities of data, I think Cuckoo does a great job making very actionable recommendations based on the data. I can see real benefits for social marketers, and look forward to using Cuckoo to rework our digital presence."
With Cuckoo, an apparel retailer can discover the colors of merchandise to promote to its own audience and to its competitor's audience, each day. A content marketing team can get answers on whether they should produce and share more blog posts, Vines or Periscope videos, and what time of day this content will generate the most social value. An entrepreneur with zero marketing experience can learn how to build awareness for his or her company and grow an online following, for free.
Some key features of Cuckoo's technology include:
- Cuckoo recommends the number of times a user should post on social media each day, specific types of marketing messages to share and even which colors to use to maximize engagement with any target audience.
- Cuckoo users can discover the best tactics to reach other target audiences beyond their own community, such as the followers of large brands and competitor accounts.
- Cuckoo analyzes current market, customer and competitor signals to deliver recommendations that are completely customized to each user's unique online presence and promotional climate.
"Established businesses, startup companies, emerging brands, individuals – all can use Cuckoo to jumpstart their content marketing and quickly build brand awareness. Even companies that have never posted on social media can get useful marketing advice from Cuckoo," said Hamedi.
Adhark is a streaming marketing recommendation company. Adhark makes it easy for every business to win the crowd and fine-tune their marketing messages in the moment. Combining patented software and a powerful analytics suite, Cuckoo by Adhark is the first task advisor for marketing. By delivering instant marketing answers, Adhark helps companies around the world successfully adapt their content to the ever-changing social web. Adhark is headquartered in Boston, MA. For more information, please visit www.adhark.com and find them on Twitter @AdharkInc.
Dominic Amenta | DPA Communications
781-789-5074 | firstname.lastname@example.org
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SOURCE Adhark, Inc.