NEWPORT BEACH, Calif., April 5, 2012 /PRNewswire/ -- Cuipo, an international initiative whose mission is to protect and preserve the world's endangered rainforest, will participate in NBA Green Week with a special promotion at the Los Angeles Lakers game on the evening of April 6 during the team's Eco Night, sponsored by East West Bank, to promote environmental sustainability.
Eco Night is part of the Lakers organization's efforts to continue building an environmentally responsible organization. During the game, fans who enter through the Figueroa and 12th entrance or stop by the Cuipo booth will receive a free meter of rainforest. Additionally, one lucky row of Lakers fans will receive a co-branded Lakers t-shirt and free meters of rainforest.
April 4-11, 2012, the NBA is partnering with the Natural Resources Defense Council for the third annual NBA Green Week in an effort to generate awareness and funds for protecting the environment. NBA Green Week is one of the ways the league, its teams and its players are taking steps to be more environmentally friendly. Throughout the week, the NBA will highlight league, team and player environmental initiatives including in-arena awareness nights, recycling programs and hands-on service projects.
Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.
For more information on participating in the Cuipo rainforest preservation initiative, visit www.cuipo.org.
Cuipo is cause-oriented organization whose mission is to protect and preserve the world's endangered rainforest, one meter at a time. It was created to inspire the preservation of our planet's most vital ecosystem by empowering individuals and institutions to act and become responsible trustees of the planet. This mission will be accomplished through innovative Web-based technology, family-oriented educational materials, and an ongoing search for easier ways to make environmental activism accessible to all. www.cuipo.org