Cuisinart Unveils "Dreams": A Kitchen Like No Other

The new campaign turns everyday cooking into an experience that feels like a dream

STAMFORD, Conn., Oct. 8, 2025 /PRNewswire/ -- Cuisinart®, a leading brand in kitchen appliances, is launching its new Dreams brand campaign – a bold, cinematic series designed to connect with a new target audience, younger modern families. Developed in partnership with creative agency Fallon, Dreams builds on last year's A Work of Cuisinart platform and reflects the brand's evolution from Joy of Cooking to Joy of Kitchen – highlighting the kitchen's role as the central gathering place.

"Cuisinart is deepening its connection with modern, young consumers who represent nearly two-thirds of all kitchen product purchases and value high-quality kitchen products that elevate their cooking experience," said Thales Soares, Vice President of Marketing at Cuisinart. "This new campaign positions Cuisinart as the go-to brand for this influential audience, while showcasing the essence of what the brand stands for: inspiring people to cook great food with the way it looks, the way it cooks, and the joy it creates."

A Kitchen That Cooks Like a Dream
Debuting across cinema, television, connected TV, digital, social, and retail and backed by the brand's largest paid media investment ever, Dreams aims to help consumers resolve the tension between the joy they want and the time they have. With 93% of Americans planning to cook at home more this year¹, consumers are seeking products that balance efficiency, quality, and style. Cuisinart products and the new creative address this with a simple insight: when your kitchen finds its rhythm, day-to-day cooking feels like a dream.

The Creative
At its center is the anthem brand film, Dream Kitchen, which follows a morning breakfast routine as a surreal kitchen builds itself around the cook, spotlighting five core Cuisinart categories: Air Fryers, Coffee Makers, Cookware, Cutlery and Waffle Makers.

Two additional films spotlight the brand's latest innovations:

• Caffeine Dream  – featuring the new Custom Grind & Brew™ Single Cup Coffee Maker (DGB-30)
• Ice Cream Dream  – showcasing the FastFreeze™ Ice Cream Maker (ICE-FD10)

A Bold Expression, Backed by Craft
Directed by Michael Hili, the work embraces handcrafted artistry, with over 90% of visuals created through in-camera effects — from floating eggs to stop-motion latte art cats. This tangible, hand-crafted artistry mirrors the quality and premium design of Cuisinart products.

"This campaign captures what it feels like when everything in your well-appointed Cuisinart kitchen is just humming," said Leslie Shaffer, Chief Creative Officer at Fallon. "We've created an artful dream world, complete with stop-motion latte art cats and floating eggs, where cooking itself is as satisfying and beautiful as the finished products and the products that make them."

Set to Roy Orbison's classic "In Dreams," the films come together as a unified narrative. Each closes with the signature end card: "A kitchen that cooks like a dream" is "A Work of Cuisinart." This reinforces the core idea that when a kitchen is in rhythm, it cooks like a dream – turning everyday cooking into something both joyful and inspiring.

About Cuisinart:
Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people's home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own. To learn more about Cuisinart's full product offerings, please visit: www.cuisinart.com.

Press Contact
Zeno Group
Cuisinart PR Team
[email protected]

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SOURCE Cuisinart