Cuisine Solutions® Looks Beyond the Finish Line to Develop New IRONMAN® Co-Branded Sous Vide Retail Products

Expanded partnership will bring clean, high-quality food to athletes and active lifestyles, from race day to retail

STERLING, Va., Oct. 22, 2026 /PRNewswire/ -- Cuisine Solutions^®, the pioneer of sous vide cooking and global leader in sous vide portables, egg bites, and proteins, today announced an expanded relationship with IRONMAN^® North America built around a larger ambition: to help redefine how athletes and aspiring athletes eat through clean, high-quality food that supports performance without compromising taste or experience.

Building on its immersion in the IRONMAN community, Cuisine Solutions will deepen its connection with athletes by using those experiences and insights to help shape the next generation of food for active lifestyle consumers. The vision is to develop and launch new consumer products, extending Cuisine Solutions' expertise beyond race day and into how athletes prepare, perform, recover, and indulge every day.

For Cuisine Solutions, it is about the lifestyle, and the everyday choices that athletes make to support their goals. The brand aspires to become a trusted reference for those choices, offering chef-crafted, clean, healthy products that support performance and indulgence.

"We believe athletes should expect more from their food," said Felipe Hasselmann, President and CEO of Cuisine Solutions. "Our goal is to set the standard for clean, healthy, high-protein sous vide food that supports performance and recovery for athletes, aspiring athletes, GLP-1 consumers, and anyone pursuing a healthy lifestyle. And when the moment calls for indulgence, we want to create memories with family and friends through our exceptional products."

Cuisine Solutions immersed itself in the IRONMAN community during the season, serving high-protein sous vide sliced proteins, coconut oatmeal, and sous vide egg bites to more than 50,000 members of the triathlon community. Direct interaction with athletes and their families provided firsthand insight into their lifestyle and their needs, when training, working, or indulging with family and friends. Those insights will guide the innovation and creation of new consumer offerings by Cuisine Solutions' Chefs.

"At IRONMAN, we're always looking for innovative brands that share our commitment to quality, performance, and supporting active lifestyles," said Scott DeRue, Chief Executive Officer of The IRONMAN Group. "The response from athletes and their families to Cuisine Solutions has been overwhelmingly positive. Their culinary excellence, product innovation, and high-protein options have made them a training and race day favorite, and we look forward to continuing to build together."

The vision extends well beyond the course, turning insights from the triathlete community into innovative, high-quality products designed to support active lifestyles and everyday moments. The new IRONMAN sous vide retail line will launch at retailers nationwide in 2027.

Cuisine Solutions will also serve as title sponsor of two IRONMAN North America races in 2027, bringing its chef-crafted food experience to athletes, families, and spectators. The brand will kick-start a multi-year tradition in one of the Northeast's most scenic swim venues at the inaugural Cuisine Solutions IRONMAN 70.3 Lake George in June, followed by Cuisine Solutions IRONMAN 70.3 La Quinta in California's Coachella Valley in December. At both events, Cuisine Solutions will showcase the quality and versatility of sous vide cooking, from the start of race week through finish-line celebrations.

For more information, visit cuisinesolutions.com/ironman or follow Cuisine Solutions on Instagram, Facebook, TikTok, LinkedIn, and YouTube.

About Cuisine Solutions
Cuisine Solutions is more than the global leader in sous vide. We are culinary contrarians driven by time and temperature, the two variables that ensure perfectly cooked food. We believe every meal should be more than food. It should be a moment to create memories. With over 100 award-winning chefs along with our in-house think tank, CREA, we deliver chef-crafted solutions that elevate every culinary experience, from professional kitchens to the family dining table. Our passionate innovation-led team pushes the boundaries of what's possible, creating sous vide products that don't just meet expectations, they redefine them.

Headquartered in Sterling, Virginia, we partner with leading retailers, hospitality brands, restaurants, and global operators to offer scalable, custom solutions that enhance efficiency and ensure uncompromising quality. We also empower home chefs with ready-to-eat, high-quality products that bring comfort and culinary excellence to your table. Beyond the kitchen, we are deeply committed to sustainability and giving back, from improving operations and manufacturing practices to supporting responsible sourcing and recycling programs and providing comfort through food to communities in crisis. For more information on Cuisine Solutions, visit cuisinesolutions.com.

About The IRONMAN Group
The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150^® Triathlon Series, IRONKIDS^®, premier running events including the Rock 'n' Roll^® Running Series and City2Surf^®, the UTMB^® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic^®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai'i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group

SOURCE Cuisine Solutions®