Culinary Performance Media™ Introduces T.R.U.C.K.! ™

Completely Mobile, Interactive, "Transformer-like" Competition Kitchen Set to Change the Live Culinary Experience Forever

Nov 03, 2015, 10:40 ET from Culinary Performance Media

LAS VEGAS, Nov. 3, 2015 /PRNewswire/ -- Culinary Performance Media ™, (CPM) announces today T.R.U.C.K.! ™ (Traveling Restaurant Ultimate Competition Kitchen), the most advanced, interactive, mobile competition kitchen in the world. At 70 feet long, it has two custom competition kitchens, a massive 18-foot media wall covered in HD, LFD screens, and two sets of interactive displays that flank a theater-like stage used for live culinary demonstrations. The 17, 55-inch screens are interconnected to produce live broadcast experiences.

"We hit every facet of interactivity for brand engagement," said Daphne Weaver, CEO of CPM.

"We see T.R.U.C.K.! ™ as a game-changer in the live culinary event space ­­– completely disruptive," said Randy Fisher, president of CREaM the Company, experts in culinary event management.

CPM engaged Cameron Davies' Cruising Kitchens in San Antonio to assist in the design and build-out.  "This asset simply didn't exist; we had to build it," said Davies. "It's our most sophisticated, advanced build yet."

T.R.U.C.K.! ™ is designed for complete brand engagement and will launch at Event Tech  in Las Vegas, where thousands of leading brands gather to see the latest in social and interactive technology.

"We designed an interactive kitchen that connects brands emotionally to their consumers. Culinary is more than taste these days," said Jim Furci, managing partner and resident chef of CPM.

The Marketing Arm based in Dallas will activate the first of four T.R.U.C.K.!s ™ coming online in the next few quarters.  

"The interactivity and engagement possibilities for brand activation with this asset are endless," said Ryan Matway, managing partner of CPM. "We're taking culinary to the next level."


The advanced technology T.R.U.C.K! ™, a mobile competition kitchen, is set to change how brands interact with consumers.

About CPM
Culinary Performance Media ™, a cross-platform media company, consists of experiential, digital, and traditional media in the rapidly expanding culinary space. The company publishes Florida Food & Farm magazine, and is based in Lake Worth, Fl.

About Cruising Kitchens 
Cruising Kitchens, based in San Antonio, Texas, is the leading custom food truck builder, kitchen truck builder, food trailer builder, and kitchen trailer builder in the nation.

About The Marketing Arm
A firm that helps brands connect with consumers by providing insight-driven ideas across nine emotional platforms:  TV, film, music, gaming, celebrities, causes, multicultural, sports, and motorsports.  

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SOURCE Culinary Performance Media