RICHARDSON, Texas, Nov. 21, 2018 /PRNewswire/ -- As the 2018 Q4 shopping season begins, U.S. retailers are getting a direct connection with those who shop based on cultural traditions to gift: those of Chinese descent. Dealmoon.com, founded by six Chinese-American former grad students, has quickly become the matchmaker between brand-hungry Chinese millennial shoppers and the top retailers in America. This year, more than 1000 American brands have flocked to Dealmoon to showcase their "Hot Deals" on Black Friday and throughout Cyber Week to this very unique audience. At this time of the year, the consumer comes to Dealmoon looking for high-end gaming boxes, pricey laptops, designer luggage and home products.
Considered "super shoppers," those of Chinese descent are culturally expected to purchase gifts for their peers and family members. This community presents gifts for reasons that may range from returning home from a trip to a life milestone - and this tradition is taken very seriously. Because gift giving is so deeply ingrained in the culture, the Chinese have invented "Sho-ildays," such as Singles' Day, Doubles' Day and Chinese Valentine's Day. Black Friday shopping on Dealmoon specifically, is so brisk that the site visits double to 1.2M on that day alone, daily active visits triple to 650K and the average user time increases by 45%; this is all exciting news to American retailers.
"More so than older generations, millennials of Chinese descent are spending more on gifting," explained Co- Founder and CMO of Dealmoon.com, Jennifer Wang. "They are spending probably 2 to 3 times more than their parents did."
With new understanding of these cultural buying habits, U.S. brands are "getting" the power of Dealmoon.com; a one stop shop to the 20M consumers on their social media channels such as Weibo and WeChat and the 17.6M unique monthly visitors who shop on the site.
About: Dealmoon.com is a brand connector to reach luxury-focused Chinese-American millennial shoppers. With a ubiquitous brand reputation among shoppers of Chinese descent, Dealmoon is the #1 shopping advisory site for this demographic who are projected to consume 44% of the world's luxury product inventory by 2025. Specifically, Dealmoon provides exclusive luxury launches and deals to 17.6M monthly site visitors, 20M social followers and the mobile app has been downloaded over 3M times. Since its inception in 2009, brands have sold over $1B through the platform, and Dealmoon is credited with bringing the formerly Chinese-only online shopping day, Singles' Day, to North America's luxury retailers. Dealmoon has been featured in TIME magazine, NASDAQ, Luxury Daily and Internet Retailer and has offices throughout the U.S. and China. For more information, visit www.Dealmoon.com.
Macy Harrell / Alyson Dutch
BROWN + DUTCH PR, INC.