Culturelle® Probiotics Introduces "Take Back Your Days" to Celebrate More IBS Symptom-Free Days with New IBS Complete Support Product Launch

CROMWELL, Conn., April 14, 2021 /PRNewswire/ -- This IBS Awareness Month, Culturelle^® Probiotics is giving the 35 million Americans that suffer from IBS¹ the time back that they lost due to IBS symptoms with the launch of Culturelle^® IBS Complete Support, a medical food for the dietary management of IBS that can reduce severity of IBS symptoms by 60%.^† And to help them celebrate their reclaimed time Culturelle^® Probiotics launched the Take Back Your Days campaign, offering monetary rewards to use toward their more symptom-free days.

On average, those that suffer from IBS miss out on 20 percent of the year². The Take Back Your Days program is an answer to those impacted days, offering consumers a chance to win $100 to spend doing something they enjoy with time they have reclaimed from IBS symptoms. Consumers can enter during the month of April, and the first 1,000 entrants will receive a free box of Culturelle^® IBS Complete Support, to be used only under medical supervision and direction.

Culturelle^® IBS Complete Support is the first product from the brand that does not contain probiotics. It is a medical food powered by HMO bioactive prebiotics, natural digestive nutrients, that promote the growth of your own good gut bacteria. When taken daily under the supervision of a physician, it is clinically shown to relieve IBS symptoms such as stomach pain, bloating, constipation and diarrhea associated with all types of IBS.^† As with all Culturelle^® products, it is clinically studied and passes the highest standards of testing. 

"We are digestive health experts, so developing a product that helps with the severity of IBS symptoms was natural," said Brand Manager Eric Bianco. "Providing an opportunity for these customers to not only have more symptom-free days but enjoy those days on us is part of who we are. We develop products and solutions to help our customers live every day with confidence."

Culturelle^® IBS Complete Support reduces days with symptoms due to IBS by 50 percent^†, giving sufferers more freedom. Culturelle^® IBS Complete Support is free from yeast, gluten, added sugar, soy and artificial dyes. It is available now at a number of retailers, with a suggested retail price starting at $29.98.

About Culturelle^® Probiotics
Culturelle^® is a leading probiotic brand focused on supporting the digestive and immune health of families worldwide^{^}. Its portfolio of products covers the needs of families from infants to adults. Using only ingredients that pass the highest standards of testing, Culturelle^® products contain probiotic strains that have been thoroughly researched, such as Lactobacillus rhamnosus GG, which has over 30 years of scientific research and over 200 clinical studies.

^†Shown in an open label clinical study including 317 IBS participants.
^{^}Based on: Nielsen xAOC 52 W/E 1/23/21.
Culturelle^® is distributed by i-Health, Inc.
Culturelle^® is a trademark of DSM.
© i-Health, Inc. 2021. All rights reserved.

SOURCE Culturelle