Poppi X A Minecraft Movie Limited-Edition 4 Packs Are Now Available
AUSTIN, Texas, March 11, 2025 /PRNewswire/ -- poppi, the modern soda brand revolutionizing soda for the next generation, announces today its partnership with A Minecraft Movie, marking the first movie collaboration for the viral soda brand that opens doors to a new world of entertainment partnerships and brings flavor to the big screen.
Minecraft, the best-selling video game of all time, is now entering the cinematic universe for the first time as a feature film, and poppi is joining forces with A Minecraft Movie to introduce the better-for-you soda to gamers and movie-goers nationwide.
This partnership stems from poppi's "Soda Thoughts" campaign: the brand's strategy to elevate every major soda moment throughout the year. A Minecraft Movie is a big-screen adventure for all ages that combines the worlds of gaming and movie-watching, and the partnership may result in the biggest moment for soda yet. poppi is a culture-first, digital-first brand, forming an organic connection between the prebiotic soda and the Minecraft universe.
Designed by the poppi in-house creative team, limited-edition 4-packs of core flavors Strawberry Lemon, Lemon Lime, Cherry Limeade, and Orange feature iconic characters from A Minecraft Movie, including the Creeper, Bee, Sheep, and Dennis the Wolf. Each cubic 4-pack houses limited-edition can designs inspired by the pixelated world of Minecraft that viewers will see come to life in the movie, only in theaters and IMAX® April 4.
Similar to how worlds are built in Minecraft, the 4-packs will be utilized to create cubic off-shelf retail displays in key retailers like Walmart, Target, and Kroger stores across the country for a limited time through April, and will retail for $8.99 per pack.
Additionally, consumers can receive a $15 Fandango Movie Reward to see A Minecraft Movie by purchasing four 4-packs in one transaction and uploading their eligible receipt to Fandango. For additional information on this collaboration, please visit www.drinkpoppi.com or @drinkpoppi on Instagram.
ABOUT POPPI
poppi is a prebiotic soda brand revolutionizing soda for the next generation. Founded by husband-and-wife duo Stephen & Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a deliciously refreshing, mouthwatering soda with 5 grams of sugar and 35 calories or less. What originally started as a home-brewed concoction quickly became a farmers' market favorite turned Shark Tank investment and is now available at major retailers nationwide. poppi's brand-first approach, cultural cache, and rapid growth have nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Alix Earle, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more. poppi is available in 14 delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime, Orange Cream and Cherry Cola. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
ABOUT A MINECRAFT MOVIE
Welcome to the world of Minecraft, where creativity doesn't just help you craft, it's essential to one's survival! Four misfits—Garrett "The Garbage Man" Garrison (Jason Momoa), Henry (Sebastian Hansen), Natalie (Emma Myers) and Dawn (Danielle Brooks)—find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into the Overworld: a bizarre, cubic wonderland that thrives on imagination. To get back home, they'll have to master this world (and protect it from evil things like Piglins and Zombies, too) while embarking on a magical quest with an unexpected, expert crafter, Steve (Jack Black). Together, their adventure will challenge all five to be bold and to reconnect with the qualities that make each of them uniquely creative…the very skills they need to thrive back in the real world.
Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojang Studios Production, A Jared Hess Film, A Minecraft Movie. The film will be distributed in theaters and IMAX by Warner Bros. Pictures worldwide and by Legendary East in China.
SOURCE poppi
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