Cumberland Farms Saves Customers $20 Million On Gas With SmartPay Check-Link(SM)

FRAMINGHAM, Mass., Jan. 23, 2015 /PRNewswire/ -- Cumberland Farms, a leading gasoline, convenience, and coffee retailer, today announced that its SmartPay Check-Link(SM) payment program has saved customers $20 million on gas since its launch in January 2013. Available as both a card and a mobile payment app, the SmartPay Check-Link program has also experienced significant user growth with a 30% increase in enrollments over the last six months. Free to enroll, SmartPay Check-Link users automatically save 10 cents on every gallon of gas every day at Cumberland Farms' gas retail locations in the Northeast and Florida.

"We are extremely pleased with the performance of our SmartPay program and that total savings on gas for our customers has jumped from $10 million to $20 million in just eight months," said Ari Haseotes, CEO of Cumberland Farms. "We look forward to the continued expansion of this convenient and budget-friendly way for our loyal customers to save at the pump."

SmartPay Check-Link lets customers pay for gas at the pump and save 10-cents immediately.  Following the transaction, users are automatically e-mailed a receipt and notified of how much money they saved on that transaction by using SmartPay. In addition, mobile app users are notified of their lifetime savings with the program via the app. As an added convenience, SmartPay may also be used for in-store purchases.

To celebrate the milestone, Cumberland Farms is launching a promotion on the brand's Facebook page from January 23^rd-25^th. To enter, customers must calculate their projected 2015 coffee savings using Cumberland Farms' Coffee Savings Calculator, and post their projected annual savings as a comment on the $20 million saved announcement post. Twenty lucky winners will be announced in the comments and will receive a $20 gift card to their local Cumberland Farms. To participate in the contest, visit Cumberland Farms' Facebook page at https://www.facebook.com/CumberlandFarms.

To enroll in SmartPay Check-Link and start saving, visit http://www.cumberlandfarms.com/smartpay. .

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across eight states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at http://www.cumberlandfarms.com or follow us on Twitter at http://www.twitter.com/cumberlandfarms.

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SOURCE Cumberland Farms

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