Cumberland Farms Survey Shows That Lottery Players Are Not So Superstitious

Brand's Survey Finds Lottery Participants Rarely Play the Same Numbers & Don't Have a Lucky Store

Jan 06, 2016, 13:01 ET from Cumberland Farms

FRAMINGHAM, Mass., Jan. 6, 2016 /PRNewswire/ -- As the Powerball jackpot soars to $450 million and consumers rush to purchase tickets for their chance to win big, leading convenience and coffee retailer Cumberland Farms today announced the results of a recent survey on lottery ticket buying habits among consumers. The survey found that lottery players are actually not so superstitious, with 64% of respondents saying they rarely play the same numbers more than once if they don't win – and more than half of respondents saying they pay no attention to a store's previous history of winners when deciding where to purchase tickets. So, while some may believe in rituals and superstitions - like being careful not to step on sidewalk cracks or crossing a black cat's path - it turns out people are not heading to their local convenience stores with a rabbit's foot in hand to play the same lucky numbers.

"With the lottery being such a popular pastime for Americans and for our customers, we thought it would be fun to see how people play, and how superstitious people really are when it comes to choosing their numbers, and where they purchase their tickets," said David Heilbronner, Senior Manager of Brand Strategy of Cumberland Farms. "All of Cumberland Farms' nearly 600 retail locations offer a variety of lottery tickets, and we hope one of our customers is among the lucky winners this time around."

Cumberland Farms' "Lucky Lottery" survey revealed the following: 

  • 64% of respondents said they "rarely" use the same numbers when playing the lottery. If it didn't work the last time around, it's time to try something new.
  • 59% of respondents said that a store's previous history of lottery winners does not influence whether or not they purchase tickets from that location. It's all a gamble anyway.
  • Of those who don't opt for quick picks, 38% of respondents choose their numbers based off of significant birthdays, while 11% use their wedding date or other important anniversaries when picking their numbers.
  • When it comes to hitting the jackpot, 46% of respondents would call their significant other first - while 10% confessed their first call would be their lawyer.
  • The web is the go-to source for checking winning numbers, with 74% of respondents saying they check to see if they won either online, or via Facebook & Twitter.

When it comes to purchasing scratch tickets, 33% of respondents select their tickets based on the theme (sports, crosswords or games, holidays, etc.). And, for those who gift scratch tickets for birthdays or holidays, they're quite generous! 82% of respondents said they do not expect a cut of the winnings – a gift is a gift.

For more information on Cumberland Farms location near you, please visit or follow Cumberland Farms on Twitter @CumberlandFarms.

About Cumberland Farms

Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service is key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry, to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at

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SOURCE Cumberland Farms