GLASTONBURY, Conn., Jan. 26, 2015 /PRNewswire/ --CUR Media, Inc. (the "Company") (OTCBB:CURM) (OTCQB:CURM) announced today that it has rolled out the alpha version of its CUR Music iPhone App and website for testing. CUR Music is the Company's next generation social music streaming application and web streaming experience.
CUR Media released its Alpha version for iPhone and web to over 100 individuals representing a cross section of its target demographic to test CUR Music's features, functionality and unique social components. The Company has also conducted a series of focus groups to help determine necessary refinements as well as the future course of development as it progresses toward Beta and eventual product launch, anticipated to take place in mid-2015. CUR Media further anticipates an Alpha version of CUR Music for Android to be available for testing in the next several weeks as it continues to advance the entire CUR Music platform.
Tom Brophy, Founder and CEO of CUR Media, commented, "We are excited to analyze and act on the feedback from Alpha testers who are in our target demographic market. We have done extensive research, planning and design work to develop a product that we believe bridges the gap between the desires of the consumer and the needs of the music industry. The alpha testing effort is providing valuable insights which are being incorporated to further improve the CUR Music application and website experience while we advance towards a Beta release and make preparations for the full product launch expected later this year."
About CUR Media
CUR Media is creating a next generation social music experience through the planned mid-2015 launch of CUR Music, a social streaming music application and website that is being designed to enable its users to go beyond the limitations of traditional music streaming services. Upon its release, CUR Music will unlock the true expressive nature of an individual's connection with their music by fostering personalization, sharing and creativity. With CUR Music it's not just about streaming, it's about what the music means to you and how you want to express that to the world. For more information please visit www.curmusic.com.
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, including plans or objectives relating to the development of a commercially viable streaming music product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) the Company's future financial performance, (iv) the Company's ability to negotiate economically feasible agreements with the major and independent music labels and publisher rights organizations, and (v) the assumptions underlying or relating to any statement described in points (i), (ii), (iii), (iv) and (v) above. Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon the Company's current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control over. Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties. Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company's inability to obtain adequate financing, the length of time associated with development of mobile applications and related insufficient cash flows and resulting illiquidity, the Company's inability to expand the Company's business, lack of product diversification, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's failure to implement the Company's business plans or strategies.
Ascendant Partners, LLC
SOURCE CUR Media, Inc.