Curate For A Cause: Joss & Main Unveils Celebrity Curators Benefitting Epidermolysis Bullosa Medical Research Foundation

Sep 19, 2012, 09:00 ET from Joss & Main

BOSTON, Sept. 19, 2012 /PRNewswire/ -- To celebrate giving back with style, Joss & Main, the revered online destination known for luxury home furnishing flash-sale events, has partnered with the Epidermolysis Bullosa Medical Research Foundation (EBMRF) to launch their exclusive Curate for a Cause program. Orlando Bloom, Courteney Cox, Bridget Moynahan and Zoe Saldana have each signed on to curate a month-long home decor event. A portion of the proceeds from each item benefits EBMRF, a foundation dedicated to finding a cure and raising awareness about kids with this life-threatening skin disorder.


"We are delighted to work with EBMRF to support this important cause," said John Mulliken co-founder and General Manager of Joss & Main. "We are very grateful to the celebrities who have put their fame and creative skills to good use by curating this special collection of items." 

The celebrity curators worked closely with the Joss & Main team to handpick pieces for their curated collections, which will showcase everything from casual-chic styles to high-end modern designs. In addition to their curated collections, each celebrity collaborated on the design of a limited-edition serving tray, showcasing their own personal style. Launching in November, just in time for holiday gift giving, the trays are perfect for entertaining, displaying decor, or breakfast in bed.

Celebrity quotes and hi-res images of their headshots and selections are available upon request.

Curate for a Cause Timeline:
Bridget Moynahan: Tuesday, August 14thTuesday, September 11th (SALE COMPLETED)
Courteney Cox: Tuesday, September 11thTuesday, October 9th (SALE IN PROGRESS)
Orlando Bloom: Tuesday, October 9thTuesday, November 6th
Zoe Saldana: Tuesday, November 6thTuesday, December 3rd  

Limited-Edition Holiday Serving Tray Availability:
Friday, November 23rdMonday, December 31st

The Joss & Main celebrity-curated collections are available exclusively at  A portion of the proceeds benefits the non-profit EBMRF. For more information about EBMRF, visit

About Joss & Main offers limited-time sales on the world's best brands for your home and life, including furniture, housewares, decor accents, lifestyle accessories, giftables, and more at prices up to 70% off retail. Free to join, the website offers inspirational decor at attainable prices via daily events, design trend reports, and Curated Collections, collaborating with celebrities and notable influencers within the design community.

Epidermolysis Bullosa (EB) is a painful and life threatening genetic disorder. The EBMRF is an all-volunteer, non-profit Foundation dedicated to helping medical scientists learn more about  EB, its causes, the development of successful treatments and ultimately its cure. Curate for a Cause brings together some of Hollywood's brightest stars to lend their support and their own unique design flair to help fund a cure for EB.

SOURCE Joss & Main