CURE Magazine Named Best Consumer Healthcare Publication

Largest consumer publication in the U.S. for people with cancer Wins PM360 Magazine's 2010 Trailblazer Award

Oct 07, 2010, 10:36 ET from CURE magazine

DALLAS, Oct. 7 /PRNewswire/ -- CURE magazine, a free publication for cancer patients, survivors, and caregivers, was awarded the title of "Best Consumer Healthcare Publication" by PM360 magazine during its 2010 Trailblazer Awards reception on Sept. 24, 2010 in New York City. The annual competition recognizes outstanding achievement and innovation in healthcare marketing, but this was the first year PM360 has included a category for "Best Consumer Healthcare Publication."

Nominated alongside Crohn'sAdvocate magazine and WebMD the magazine, CURE is honored to have won the award that marks the 31st time it has been recognized nationally within its field—making CURE the most recognized direct-to-patient magazine in the country.

PM360's publisher, Anna Stashower, gives praise to this year's Trailblazer Award winners by recognizing that "trailblazers are individuals who are not afraid to take risks" and that each of the winning initiatives displayed "outstanding leadership qualities, innovative thinking, and dedication to improving patients' lives."

Just days before receiving the news that CURE had won the award for "Best Consumer Healthcare Publication," CURE's editor-at-large, Kathy LaTour, was notified that she won the magazine division of the American Cancer Society High Plains Division 2010 Media Awards. The High Plains Division serves Hawaii, Kansas, Missouri, Nebraska, Oklahoma, Texas, and Guam. LaTour, a 24-year breast cancer survivor was recognized for her feature "Sleepless in Seattle, San Antonio, and St. Louis," which addresses the issue of sleep disturbances for cancer survivors.

"CURE empowers cancer patients and their families with information that will help them throughout the cancer journey—from the first day of treatment and for the rest of their lives," says LaTour. "The greatest compliment we can receive is from our readers, but being recognized by our peers and by the cancer community with awards such as these reinforces our work and helps us to continue on with our mission."

CURE, founded in 2002, has a quarterly distribution of 325,000. In addition to the magazine, CURE offers readers an interactive website, books, live events and an annual resource guide for the newly diagnosed. Led by editor-in-chief Debu Tripathy, MD, a nationally recognized breast oncologist, CURE covers all tumor types and consistently provides the cancer community with comprehensive information that combines science with humanity to make cancer understandable.

All issues of CURE are available online at along with links to archives of past issues, a variety of blogs, message boards, e-newsletters, and exclusive articles for online readers.

About CURE Magazine

CURE magazine, a member of the US Oncology family, is a free, award-winning publication from Dallas-based CURE Media Group – a national resource for cancer patient education. By combining science and humanity, CURE helps patients, survivors, and caregivers navigate the cancer journey and understand their diagnosis and treatment while providing tools to cope during and after cancer – ultimately helping them to live the life they aspire to live. US Oncology is the nation's leading integrated oncology company uniting the largest community-based cancer treatment and research network in America. Through the magazine, an annual resource guide for the newly diagnosed, books, and a new and interactive website, CURE provides a wealth of resources for everyone on their cancer journey. For more information, visit

SOURCE CURE magazine