CureDiva Launches the First Ever, Personalized Lifestyle Solutions Online Shop for Women Facing Breast Cancer

CureDiva Offers One-of-a-Kind, High-End Shopping and Community Platform that Provides Women at Every Breast Cancer Treatment Phase with All of Their Lifestyle Needs

Sep 04, 2013, 06:00 ET from CureDiva

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- CureDiva is proud to announce the official launch of the first ever, one-of-a-kind, high-end shopping and community platform that provides women with breast cancer, at every treatment phase, with all of their lifestyle needs.

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CureDiva is the first and most extensive online breast cancer solutions store, whose mission is to help women facing breast cancer better their lives with style. CureDiva revolutionizes the way these women are compelled to deal with their daily needs, while maintaining their femininity and functionality, during their battle with breast cancer and beyond.

CureDiva's new designated lifestyle and fashion site offers a personalized, comprehensive and intuitive social shopping experience for women coping with breast cancer at all treatment phases, as well as their families and friends who support them. CureDiva's innovative system is designed to provide real solutions to the personal and lifestyle needs of women as they deal with their disease, while also serving as the driving force behind positive lifestyle choices.

The CureDiva platform is organized according to the different phases of breast cancer treatment, leading women directly and only to solutions they require at that point. This cutting edge social e-commerce platform features smart, easy to use navigation of products and content, recommendations and tips, forums, blogs and "do and don't lists", all relevant to the phase of treatment they are in. 

CureDiva's concept was created by Efrat Roman, a published writer and artist, single mother, and a breast cancer survivor who drew inspiration from her own personal experience and knowledge. When Efrat couldn't find solutions for her lifestyle needs not only as a breast cancer patient but as a woman, she knew it was her calling to create one. Throughout the treatments, surgeries and recovery periods which came with her diagnosis, Efrat dealt with loss and destruction of her femininity and body image, searching everywhere, but especially online, for solutions to her ever-changing needs as well as support from women dealing with the same issues she was.

"Through the endless 'noise' that came with my diagnosis, CureDiva became my journey and the answer I needed," said Efrat Roman, founder of CureDiva. "CureDiva will not only bring awareness to the lifestyle needs of these women, it will also help breast cancer patients, like myself, maintain their femininity and gain access to all of the answers and products they need - all in one stylish and fashionable place."

CureDiva is a place where women can purchase a pocketed camisole or scarf, have a chat with a friend and be empowered by great tips, support and advice from others who have experienced what they are currently going through. It is a practical, comfortable and stylish arena that makes a woman's needs and quality of life a top priority. Women visiting the site will also be able to ask questions on day- to -day matters and receive practical answers from the community. In addition, CureDiva will serve as a platform for becoming or finding a "Guardian Diva," a woman who has had breast cancer and wishes to support early diagnosed women, offering clarity, real answers and support.

For additional information on CureDiva, please visit

About CureDiva:
CureDiva is the first ever, personalized, lifestyle solutions store, for women coping with Breast Cancer. It is a one of a kind, high-end shopping & community platform that provides women, at every treatment phase, with all of their non-medical needs.

Today, it's so hard to know what is available and where to find what you need, throughout each of the treatment phases. Created by single mother and breast cancer survivor, Efrat Roman, CureDiva offers all of the answers and products in one fashionable & stylish place, along with community support; helping women feel like "Divas" before, during and after treatment.

Visit for more information.