Curt Hecht Joins Board of Directors

Industry Leader to Bring Expertise and Insights to Fastest Growing Unified Video Ad Platform

Feb 21, 2013, 14:00 ET from

SAN MATEO, Calif., Feb. 21, 2013 /PRNewswire/ --, the global leader in programmatic video advertising, today announced the election of The Weather Company Chief Global Revenue Officer, Curt Hecht, to its Board of Directors. is strengthening its board team following a successful 2012, which saw global expansion into Europe and Australia and another consecutive year of tripled growth. Having invested heavily in technology and capabilities that enhance the connection between buyers and sellers, welcomed 340 new agency, publisher and ad network clients to its unified platform.

"We are proud to welcome Curt to our board of directors. He brings with him a deep understanding of what both premium publishers and agencies need to succeed in this evolving landscape," says Amir Ashkenazi, CEO and co-founder of "His expertise will be invaluable in helping us identify solutions that significantly impact and improve our clients' business."

Hecht is the Chief Global Revenue Officer for The Weather Company, which provides millions of people every day with the world's best weather forecasts through The Weather Channel, the most-distributed cable network, available in more than 100 million homes; and The Weather Channel mobile apps, the leading source of weather news and information online on mobile and on tablet screens; the Weather Underground;; and third-party publishing partners. A veteran of the agency side for more than twenty years, Hecht also held executive roles at the global agency holding company, Publicis Groupe. Most recently he was CEO of the VivaKi Nerve Center based in Paris, which is the digital technology unit where he was responsible for bringing automation to advertising across Publicis' agencies with innovations like Audience on Demand and the Pool. He also managed strategic relationships with companies like Google and Facebook.

"Video advertising is at the center of some exceptional trends, most notably a shifts towards automated buying and the melding of TV and digital," states Hecht. "I believe these trends are shaping the future of this industry, and feel strongly that there is not a better company poised to lead them than I am very much looking forward to the opportunities this role will allow me in helping drive's vision forward."

Hecht is a member of the IAB industry board, the Strava strategic advisory board, and an advisory board member for Ad China. He is also the former Chairman of the AAAAs advanced video committee.

About is the video advertising platform of choice for the world's largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video, is transforming the way video advertising is bought and sold. Named by Inc. Magazine as the nation's fastest-growing video advertising company in its "Inc 500" 2012 annual ranking on private companies, also earned "Fastest-Growing Private Company in Silicon Valley" honors by the editors of the Silicon Valley/ San Jose Business Journal. Headquartered in San Mateo, Calif., has offices in New York, Los Angeles, Chicago, London and Sydney. is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit and follow on Twitter @Adaptv.