NEW YORK, April 26, 2017 /PRNewswire/ -- Curve, the number one men's prestige fragrance brand in mass*, launches Curve Black and introduces Social Media Superstar & Filmmaker Mark Dohner as the newest Brand Ambassador for the fragrance portfolio. Created for the man who knows what he wants and where he's going, Curve Black is a bold and distinctive blend of notes meant to channel confidence and encourage anyone to go after his fantasy.
"Confidence is about embracing individuality and going after your dreams, and Mark brings all of that plus a ton of spontaneous humor," said Nelson Miranda, Vice President of Marketing, Global Fragrance at Elizabeth Arden. "People are incessantly creating and recreating their own realities, especially through social media. This is why we have selected social superstar Mark Dohner for phase two of the #CurveYourReality campaign. He truly embodies the Curve Man with his individuality, humor and, above all, confidence."
Mark Dohner stars in the #CurveYourReality campaign, bringing his personality, thirst for adventure and passion for life to the brand through social posts, videos and in-store advertisements. In a series of short #CurveYourReality videos, Mark sprays Curve and is transported from the mundane of reality to his wildest fantasies. Flying like an eagle, turning back time, shooting magical fire, and landing his dream girl in a pizza suit can all happen with just one spray of Curve. All of a sudden, the impossible doesn't seem so out of reach.
"I'm stoked to be a part of the Curve Fragrance brand and produce original content to kick-off the partnership and the launch of Curve Black," said Mark Dohner. "I love that Curve encourages people to embrace their authentic selves, explore their individualism, and just be themselves. I'm just an Ohio boy and never thought I'd be able to represent a brand that I've grown up with."
The Curve Black fragrance opens with the dynamic brightness of vibrant Bergamot infused with Nutmeg and crisp Violet Leaves. At the center, the energy continues with a rush of aromatic Lavender wrapped in textured Tree Moss and herbaceous Clary Sage for modern freshness. The power of rich Leather combines with warm notes of Sandalwood, Teak and Tonka Bean for a signature of daring sensuality. Curve Black is available for $47.00 (2.5oz/75ml) at mass retailers nationwide in May 2017.
About Mark Dohner
Los Angeles-based actor, filmmaker and social media superstar, Mark Dohner quickly rose to fame on Instagram, posting short-form comedy skits. Born and raised in Ohio, Mark arrived in Los Angeles in 2015 to pursue his passion for content creation while juggling college and work. After graduating Magna Cum Laude, he dedicated himself to developing original content on Instagram. In just one year, Mark accumulated more than 1.3 million followers on the platform and extended his social media presence to other platforms, including YouTube. Six months later, more than 1 million loyal subscribers, who call themselves the DOHNATION, joined Mark on his digital adventures. Across Instagram, YouTube, Facebook and Twitter, Mark has more than 3 million total followers to-date.
Known for his daredevil adventures and stylistic cinematography, Mark continues to share his love for film production, comedy, and traveling across all of his social channels through videos and photography. In 2017, Mark brings his spontaneity, humor, and zest for adventure to Curve Fragrances as its new Face and creative partner for phase two of the successful digital campaign #CurveYourReality.
©2017 EA Fragrances Co.
* Based in part on dollar sales reported by IRI, Total US MULO, using Elizabeth Arden's custom-defined category, 52-week ending 06-12-16
SOURCE Curve Fragrances