Custom T-shirt Printing Market to grow at a CAGR of 7.12% from 2022 to 2027, personalization in the fashion industry to be an emerging trend - Technavio

NEW YORK, March 13, 2023 /PRNewswire/ -- The global custom t-shirt printing market size is estimated to grow by USD 1,799.3 million from 2022 to 2027, according to Technavio. The market will grow at a CAGR of 7.12% during the forecast period. Increasing personalization in the fashion industry is an emerging trend in the global custom t-shirt printing market. This is primarily due to the rising disposable income among customers, which allows them to spend money on customized clothing. Consumers can personalize t-shirts with particular slogans or logos printed on them. The entertainment business helps in market expansion as many individuals, especially movie buffs, purchase gear with slogans and logos printed on them. This development is expected to have a significant impact on the expansion of the custom T-shirt printing market during the forecast period.

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Technavio has segmented the market based on type (graphic designed shirt and artwork), technique (screen printing, digital printing, and plot printing), and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

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Custom T-shirt Printing Market - Segmentation Assessment
Segment Overview

• The market share growth of the graphic-designed shirt segment is significant during the forecast period. Graphics is the most commonly used design method for customized shirt printing, which accounted for the major value share in 2022. It is expected to be the same during the forecast period. Graphic-designed shirts, which involve the printing of an existing design, are less expensive because the production cost is very low.  

Geography Overview
By geography, the global custom t-shirt printing market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global custom t-shirt printing market.

• APAC is estimated to contribute to 44% of the global market growth during the forecast period. Due to the shift of the regional fashion industry towards customized clothing, the market in the APAC region is expected to grow during the forecast period. Increasing penetration of the e-commerce industry in the region is also a major driver for regional market growth.

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Custom T-shirt Printing Market – Market Dynamics
Key factor driving market growth

• The growing adoption of customized T-shirts as a branding tool is a notable driver for market growth. Customized T-shirts improve brand visibility and attract prospective customers for many startups.
• Startups print their logo, company name, and other relevant information on a T-shirt as a way to share the brand message subtly. In contrast, multinational companies like Wipro and Microsoft Corp., give their employees customized T-shirts as a branding strategy.
• Thus, the market growth during the forecast period is expected to accelerate custom T-shirts as a branding tool.

Major challenges hindering the market growth

• The high cost of raw materials is a major challenge impeding the market growth during the forecast period. The manufacturing of apparel involves the procurement of various raw materials depending on the type of apparel to be made. 
• The procurement process involves several steps such as the procurement of fabrics, processing, designing, and sewing.
• The use of expensive raw materials increases the production cost, thereby decreasing the vendors' profit margin. As a solution to this problem, vendors adopt and invest in new technologies and innovative collaborations as well as automate the manufacturing process.

To know more about other drivers, trends, and challenges, historic period (2017 to 2021), and Forecast (2023 to 2027) - Request a sample report!

What are the key data covered in this Custom T-shirt Printing Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the custom T-shirt printing market between 2023 and 2027
• Precise estimation of the size of the custom T-shirt printing market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the custom T-shirt printing market industry across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of custom T-shirt printing market vendors

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by Technique

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

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SOURCE Technavio