NEW YORK, August 7, 2014 /PRNewswire/ --
For customer experience leaders from the financial services sector, consistent customer experience across multiple channels, aligning internal culture with brand promise and breaking down organizational silos to ensure a seamless customer experience are more vital in 2014 than ever before.
So how do brands tackle these challenges, with the ultimate goal of taking customers on a personalized journey, creating an emotional impact that keeps customers consistently happy and critically that leads to brand loyalty?
According to the latest research from the Customer Management Exchange Network, the only way to survive the current challenges is to give your brand super powers and to "Save the World, One Customer at a Time".
A funny thought, but one that has worked time and time again for industry heavyweights such as Kevin Goodburn, Head of Customer Experience, First Gulf Bank; Anne Grim, Global Head of Client
Experience, Barclays; and Cassy Ramsey, COO, Alphacard, all of whom shared their challenges and strategies with the Customer Management Exchange Network.
This exclusive research has been collated into a complimentary eBook 'Saving the World, One Customer at a Time' which is free to download: http://bit.ly/1pYL2nO
The issues raised in the 'comic book' style eBook, along with the critical challenges being faced by financial services customer experience leaders, will be discussed in greater detail at the Customer Experience Exchange for Financial Services (October 07 - 08, 2014; Hyatt Regency, Jersey City, US). The event is an invitation only meeting for 60 Heads of Customer Experience to meet, network, discuss and benchmark against some of the biggest customer experience players and brands.
The list of attendees reads like a who's who of the financial services customer experience world including; AIG, Chief Customer Officer; Wells Fargo, EVP Client Delivery; US Bancorp, SVP, Director of Customer Experience; Visa, Global Head of Customer Care Services; Bank of America, SVP Sales & Marketing; Citi, SVP Digital Customer Experience; American Express, VP Digital & Marketing Innovation; Metlife, VP Customer Experience; Meryll Lynch, VP Director of Analytics; Sun Trust Bank, FVP Voice of Client Analytics; Citizens Bank, VP Consumer Finance Customer Experience to name just a few.
Nicholas Turner, Research Director for the Customer Management Exchange Network comments: "Customer Experience Super Powers are a necessity in today's competitive world. The changing customer landscape in the financial sector makes it both an exciting and challenging area to be involved in. That's why the forums we host are tailored specifically for our delegates, with only strategic leaders from the world's best financial institutes invited to attend. This has meant an unprecedented response for the October meeting already, and needless to say we're very excited for what the event has in store".
For more information or to request your invitation to attend the Customer Experience Exchange for Financial Services (7 - 8 October 2014, US) visit http://bit.ly/1oiNucj, call +44(0)207-368-9484 or email [email protected].
SOURCE IQPC Exchange