Customer Experience Management Market (CEM) Growth Forecast at 19.9% CAGR to 2020

Dec 17, 2015, 11:45 ET from ReportsnReports

PUNE, India, December 17, 2015 /PRNewswire/ --

Global customer experience management market is projected to reach $10.77 Billion by 2020, at a CAGR of 19.9% during the forecast period of 2015 to 2020. The report covers all major sub segments of the market and provides quantitative and qualitative (trends, analysis, and insights) information for those segments.

Complete report on customer experience management market spread across 163 pages, profiling 15 companies and supported with 101 tables and 57 figures is now available at .

Today, customers are becoming increasingly influential with regards to an organization's strategic initiatives. Therefore, every business organization is focusing on increasing its customer base by providing solutions on multiple channels where customers can interact and their behavior can be ascertained. IT communication service providers, telecommunication service providers; banking, financial services and insurance; and consumer goods and retail markets provide huge opportunities for global customer experience management.

Currently, mobile and social media are gaining popularity in every aspect of human lives. The customers are surrounded with large number of choices, which ultimately affects brand loyalty. Therefore, companies are focusing on fulfilling customers demand by providing products and services that can be personalized to their specific needs and delivered through their chosen channel. Companies are using various analytical tools such as big data analytics, predictive analytics, social media analytics, speech analytics, and various others to manage the emotional component of customer's experience and increase their customer base. The way organizations engage with their customers has become a key factor in defining their success.

The global customer experience management market covers various touch points, such as company websites, branch/store, web, email, mobile, and social media, which are used by organizations to monitor customer behavior and make strategic decisions accordingly. From an insight perspective, this research report has focused on various levels of analysis-industry analysis (industry trends and value chain analysis), market share analysis of the top players, and company profiles. These insights together comprise and discuss basic views on the competitive landscape, emerging- and high-growth segments of the global customer experience management market, high-growth regions, and initiatives taken by governments of different countries, along with market drivers, restraints, and opportunities.

The key players in the market are Nokia Networks, SAP SE, Tech Mahindra, Verint Systems, Oracle Corporation, Adobe Systems Inc., IBM, Clarabridge, SAS Institute Inc., SDL, and OpenText, among others. This report provides an in-depth analysis of the strategies, such as new product launches, partnerships, acquisitions, and collaborations adopted by the key players to sustain their growth in the global customer experience management market. Order a copy of Customer Experience Management Market by Touch Points (Company Website, Ranch/Store, Web, and Call Center), by Regions (North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America), by Vertical (IT Communication Service Providers, BFSI, and Others) - Global Forecast to 2020 research report at .

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help them in garnering increased market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market shares.

On a related note, another research on Text Analytics Market Global Forecast to 2020 says, the text analytics market size is estimated to grow from USD 2.65billion in 2015 to USD 5.93 billion by2020, at a CAGR of 17.5%. Emergence of multilingual text analytics to break the language barrier and an increase in industry-specific text analytics applications are among the factors driving the text analytics market.  Companies like IBM, SAP, SAS, Clarabridge, Attensity, Lexalytics, Basis Technology Corporation, OpenText, RapidMiner and Angoss have been profiled in this 127 pages research available at .

Explore more reports on IT & Telecommunication at .

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