Customer Service is the True Monarch of King of Jewelry

Favorite Los Angeles jewelry retailer places needs of customers first - not always a given in today's retail sphere

Jul 05, 2013, 16:46 ET from King of Jewelry

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LOS ANGELES, July 5, 2013 /PRNewswire/ -- At King of Jewelry, one of the most trusted names in fine diamond engagement rings in Southern California, they disprove the theory that jewelers are unfriendly, or only out to upsell and overcharge. King of Jewelry wants you to come into their low-pressure retail location and check out their amazing vintage diamond engagement rings today. Vintage is truly popular at the moment, as it makes expert use of timeless designs like the halo style, Art Deco shapes, and cushion cut diamonds. These pieces are best seen in person because King of Jewelry has a massive selection of loose diamonds that can fit any budget, aesthetic sensibility, and setting their customers have in mind. You'll be under no pressure to buy when you stop in, because King of Jewelry's commitment to legendary customer service forbids it. Nonetheless you're likely to be enchanted.

Common courtesy hasn't been at the top of every business's priority list for the past couple of decades. As purchases and other customer service interactions shifted from being made only at counters to inside cars, online, and over international telephone lines, members of the public have largely resigned themselves to surly service no matter where they're doing their shopping today. However, King of Jewelry doesn't tolerate a mistreated customer. Visit their brick-and-mortar store, shop online, or give them a call, and you'll say to yourself, "Truly this King of Jewelry is a benevolent monarch."

Shopping for diamond engagement rings may seem like a joy, but at too many of King of Jewelry's competitors, the sad truth is it can be a bit like buying a used car: high pressure, very little control for the consumer, and ultimately no concern for customer satisfaction. King of Jewelry on the other hand follows the old tradition of jewelers, which places the needs of the customer above all else.

The sales team at King of Jewelry knows that customers aren't likely to know the precise details of what makes diamond valuable, and they might require a great deal of help in making their selections. However, simply letting customers walk in, directing them to something overpriced, and rushing them out the door, common practices at less reputable retailers, are absolutely forbidden at King of Jewelry. They're there to greet you when you enter, and they're eager to help out. This is a special time, and at King of Jewelry, they've been trained to respect and even improve this landmark moment in the lives of their customers.

But merely providing the best customer service available from a jeweler is not enough to compete in the diamond game. King of Jewelry's selection of diamonds and settings is even more legendary than its staff. Shop online today to find out what kind of diamond is perfect for you and your loved one.

Check out A friendly customer service representative can also be reached by calling King of Jewelry at 888-349-8299.

SOURCE King of Jewelry