NEW YORK, Nov. 10, 2014 /PRNewswire/ -- CustomerMatrix announced today that the company released the first details of its technology at Dreamforce 2014. The company is developing a platform that applies cognitive computing intelligence to accelerate your existing CRM workflow without disrupting it. It showcased the direct customer satisfaction and revenue impact that can be achieved at one of Salesforce.com's largest customers.
Cognitive computing aims at addressing complex situations that are ambiguous and uncertain, traditionally handled by humans. Customer Communication Channels, or Big data, has become an established and mature category in the software industry, but has created multiple data silos outside CRM. It has not kept pace with the demand for IT to deliver real-time actions that will accelerate engagement value and revenue growth through data-driven business decisions. It is often fragmented and isolated from traditional CRM systems, and therefore must be unified with transactional CRM processes. By applying cognitive computing to big data (both structured and unstructured, internal and external data) from any source, CustomerMatrix scores the weak signals in customer information and client-facing professionals' actions that have direct revenue impact, and empowers people with relevant insights and best practices relevant to the current context.
"CustomerMatrix is using Cognitive Computing Intelligence to maximize prediction accuracy with full- understanding of the customer context in real-time as opposed to traditional manual data mining techniques said Guy Mounier, co-founder and CEO of CustomerMatrix. "In the real world, customers are exposed to various influences. Their behavior and mindsets are always changing and the traditional manually-configured rule-based CRM cannot keep up with ever-changing needs and help customer-facing employees make tough calls, because it can't reflect the ever-changing context."
With venture funding in place, more than 100 man-years of intellectual property, Global 2000 customers and industry-leading management team, the world's most customer-driven organizations will generate higher revenue impact by using the CustomerMatrix cognitive intelligence platform for CRM systems. Its executives are founding members of the Cognitive Computing Consortium with IBM Watson among others, including CEO Guy Mounier, recently selected as a 2014 Young Leader by the French-American Foundation. CustomerMatrix is on a mission to help increase revenue and customer satisfaction. For more information, please visit www.customermatrix.com.
What if your CRM could think? CustomerMatrix brings the power of cognitive computing intelligence to your CRM and its technology serves on the front line of sales and customer service excellence. CustomerMatrix platform helps convert customer care centers into profit centers and is ideal for anticipating customer needs to slash churn, and increase revenue with upselling/cross selling in fiercely competitive markets. It capitalizes on existing IT investments by converging all of the data and knowledge of an organization into a unified CRM process, applying cognitive intelligence to empower users with recommendations for actions that have the highest revenue impact. ActionRank™, a proprietary scoring system that maximizes revenue growth with real-time comparisons to past outcomes, ensures these recommendations are ultra-relevant and contextual.
CustomerMatrix is headquartered in New York with an R&D center in Paris, and has a growing list of Global 2000 customers including some of the world's most distinguished brands such as Schneider Electric, Wolters Kluwer, Nexans, BNP Paribas, and Allianz. CustomerMatrix is a founding member of the Cognitive Computing Consortium. For more information, please visit: www.customermatrix.com.