Customers Aren't Always Right and You Can Change Horses in Midstream

TOLEDO, Ohio, April 3, 2017 /PRNewswire/ -- All business teams strive to maximize their resources. But far too often, without even realizing it, these teams lose their focus, succumbing to the lure of toxic business wisdom they assume is always true. In his new book, Expensive Sentences, bestselling author Jack Quarles exposes the fallback notions decision makers gravitate to that don't always serve them.

Quarles, who has spent more than two decades guiding leaders from multibillion-dollar corporations to startups to international nonprofits, says, decision makers are sometimes drawn to one particular idea as though pulled by gravity. He says, "The defining notion is usually a short sentence and often reflects some inside knowledge: 'They're the best in the business.' 'It's too late to change directions and try something new.' 'We're different—that won't work here.' In other cases, it is a more general proverb: 'You get what you pay for.' 'We can't change horses in midstream.' 'The customer is always right.'" He's on a mission to help companies increase their bottom lines by increasing their vigilance against expensive sentences.

Quarles can answer such questions as:

• Which three words mark an expensive sentence?
• What questions should you ask to make sure you are not going too far on the wrong track?
• What are two ways customers are almost always wrong?
• Why should you be suspicious if a vendor has not raised his prices in years?

Praise for Expensive Sentences

"A thoroughly engaging read that will improve your decision-making both professionally and personally."— Scott McKeon, Professor of Economics, Stanford University

"A good business book must be accessible, memorable and actionable. Expensive Sentences hits the bullseye on all three targets."— Pete Delevett, director, Intel Capital

About Jack Quarles

Jack Quarles is a bestselling author, international speaker and trainer, and founder of Buying Excellence, a company that helps businesses choose the right solution and vendor for them. Over the last 20 years, Jack has helped dozens of organizations increase profits and have better outcomes and brighter futures. His work has focused on the practices of expense management including selling, RFPs and RFQs, negotiation, and reducing costs. His book How Smart Companies Save Money was a number one bestseller on Amazon. He also co-authored Same Side Selling. His latest book, Expensive Sentences, is part of a planned series of books on expensive sentences in other fields such as education, parenting, and financial planning.

Availability: Toledo, nationwide by arrangement and via telephone
Contact: Jack Quarles, (703) 944-9676; [email protected]

SOURCE Jack Quarles