Customers Prefer Products with a Personal Touch

Companies like Hi-Tech Printing & Labeling Inc. offer apparel designers that small special something to provide their customers with unique, personal flair.

May 29, 2015, 17:32 ET from Hi-Tech Printing & Labeling Inc.

LOS ANGELES, May 29, 2015 /PRNewswire/ -- In the fast paced world of fashion, every small detail can make a big difference between whether a customer goes home with a product or puts it back on the shelf. For that reason, designers and manufacturers are hard at work giving their projects the 'oomph' they need to stand out and get noticed in the right ways. Having the right design is obviously a big part of that, but for success in a highly competitive industry, the devil is often in the details. Savvy clothing designers will leave no stone unturned when it comes to ensuring their product is able to make the splash it deserves, and something as simple as the right fabric label can be an opportunity to go the extra mile to win over the hearts and minds of customers. With an experienced manufacturer like Hi-Tech Printing & Labeling Inc. working alongside them, a designer has the ability to complete a fully satisfying experience for the costumer that transcends the competition.

Today, individuality and self-expression are paramount in every corner of the consumer world. Where once having the latest, unaltered version of a product could earn bragging rights, and establish a sense of consumer belonging, value is now placed on how much that product can stand out and turn heads. Consumers are leaning toward products that emphasize a custom, artisan, or craft aesthetic. Manufacturers are aware of this, and put forward designs that highlight a smaller production style with an individualized focus. Small flourishes and touches that appear handmade are quite effective at delivering this effect.

Apparel is no exception when it comes to this trend. Consumers will likely choose items that look like they were made with love and care by a team, over items that look like they were manufactured in a factory. There are many methods in which a designer can incorporate that aesthetic into their product, but one area often overlooked is the clothing label. A custom designed clothing label (or even a law label) that is printed on high quality material with a unique message can leave a strong positive impression on anyone examining a product. Because the first thing a customer normally does after taking an article of clothing off the shelf is check the tag, a high quality label will grab their attention and increase the odds of them keeping it.

For apparel designers who pursue custom clothing labels, convenience, affordability, and quality are all important factors. Hi-Tech Printing & Labeling Inc. is able to commit to all three, and provides outstanding materials and designs for fabric labels at wholesale prices. For more information on how Hi-Tech Printing & Labeling Inc. can help your designs stand out, you can contact their team at 213-746-7772 or visit

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