ST. GEORGE, Vt., May 16, 2013 /PRNewswire/ -- Things Given, Inc., a Vermont-based online store, believes they have identified a market niche that is ripe for healthy growth. Miniature Zen gardens, with their calm, spiritual essence and undeniable aesthetic appeal, represent a broad, untapped market in home decor. Things Given will even go a step further, offering buyers the opportunity to customize numerous aspects of their Zen garden; the choice of base design, sand color, rakes and accessories will all be in the customer's hands.
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To fund their initial startup, the company has launched a high-concept campaign on the crowdfunding platform Kickstarter (http://www.kickstarter.com/projects/1366318741/customizable-zen-gardens). Steven Robyor, the creative director behind Things Given, is hopeful that once the "crowd" sees these beautiful customizable, Zen-inspired gifts, their crowdfunding effort will be successful.
"Our mission is to bring beauty and quietude into people's lives with products that won't be found anywhere else. We believe that quality design principles, skillful manufacturing and personalized service are still possible, even in an age of box retailers and digital storefronts," explains Robyor. "Things Given plans to offer truly unique gift items that are made to last a lifetime, all at an affordable price, without limiting customers to conventional boxed products."
The market for Zen-inspired home decor and furnishings has ridden the wave of New Age and spiritualism, as overworked and stressed consumers desperately search for momentary peace. Because they will be fully customizable, Zen gardens from Things Given will complement virtually any interior design, from bohemian to contemporary and chic. Furthermore, Zen gardens bring elements of the natural world into any environment, home or office, restoring balance and bringing enlightenment in a fast-paced world. The meditative aspect of raking sand and arranging the garden's accessories is a profound way to "unplug" from the incessant demands of modern life. Things Given also offers Aromatherapy products that customers can include in their Zen garden to aid in their relaxation and stress relief, which are just a couple of the many health benefits of Aromatherapy.
Robyor explains that the uniqueness of his company's Zen gardens will be their most powerful selling point: "No two Zen gardens will be alike. That's what makes them such excellent gift ideas. Beyond that, the artful quality we're putting into our Zen garden bases will appeal to a wider audience than most other Zen-inspired garden bases on the market today."
The ultimate goal of Things Given's Kickstarter campaign is to generate funds for the purchase of enough raw material and equipment to manufacture the Zen garden bases at reasonable prices. This means, of course, buying the required material in bulk. The Zenmanu website currently features numerous production models (http://www.zenmanu.com); Kickstarter backers will be the first to own these elegant production models named after small towns and mountains in Vermont.
When Things Given goes live, inventory will be flush with unmistakably unique gifts for any occasion. The company has plans to sell more than just customizable Zen gardens and accessories. Also in the pipeline are environmentally friendly bamboo-based products. Naturally, the team behind Things Given will always be on the lookout for the next amazing and inspiring customizable gift concept.
About Things Given, Inc.
Things Given is an online gift store. Founded in October 2012, the store will go live very soon. Zenmanu is the manufacturing division of Things Given and will be responsible for designing the company's unique Zen garden bases, among other products.
Contact:
Steven Robyor
phone: 802-482-7772
Email
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SOURCE Things Given, Inc.
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