Introduces "Custom Concierge" To Make Bespoke Items More Accessible And Convenient

Jan 03, 2013, 11:30 ET from

CAMBRIDGE, Mass., Jan. 3, 2012 /PRNewswire/ --, ( the first online marketplace connecting shoppers with skilled artisans to create custom home furnishings, jewelry and more, has announced the launch of its "Custom Concierge" service designed to make the custom process as easy as working with a personal shopper.


When you spot a fabulous item while shopping, flipping through a magazine or at a friend's house, simply snap a photo and send an e-mail with your budget and specific custom adjustments (color, design, dimensions, or materials) to or  The knowledgeable CustomMade team will search their database of 4,500 makers to find the best match to complete your project.  Within 24 hours you're guaranteed to receive a reply with multiple price quotes.  It's a simple way to give custom a try with no obligation to buy.

CustomMade Co-Founder Seth Rosen says this service completely changes the face of shopping.  "To kick-off the New Year we want to institute a groundbreaking way to approach shopping – that disrupts the big-box store mentality.  If you don't see it on the shelf, it doesn't mean you can't have it.  With custom, the spectrum of items available is limitless and with "Custom Concierge" it's affordable, accessible and convenient. Even better – you can get that coffee table, chandelier, pendant or pair of cowboy boots made in America by an artisan who works with you to turn your vision into a reality."

The company's history is traced back to 1996 when woodworker Ted Whitenkraus developed the website to promote custom made furniture to consumers.  In 2008, Seth Rosen purchased a custom made coffee table through the site and was thrilled with the quality and craftsmanship. Realizing the site had more potential, Rosen and his friend, Mike Salguero, immediately began raising funds to purchase the website.  Today, provides a one-stop shop for artisans to market themselves and shoppers who are looking for custom made products.  The founders believe that custom is a service not a product.  They are dedicated to simplifying and streamlining the process consumers use to acquire custom items.  For more information visit


Lauren Bercarich

Steinreich Communications

(201) 498-1600