HARTSDALE, N.Y., Jan. 12 /PRNewswire/ -- Cut-It-Out Communications, Inc., a public relations agency specializing in the incorporation of online activities into traditional campaigns, today announced a new online PR program for 2010. It will focus on email newsletters, internal blogs and an inbound linking campaign to improve web site strength.
The program uses highly reliable and trusted vendors: Constant Contact to send out email newsletters every other month; Wordpress.org to install blogging software directly on a client's web site; and analytics from Planet Ocean Communications to monitor site strength through deep links, directory submissions, Google PageRank and other factors.
Willy Gissen, President of Cut-It-Out Communications, said, "Our three-part approach to online public relations works in a synergistic fashion. For example, an internal blog creates a dynamic web site, increases deep links and thus impacts site strength. Our email newsletters drive traffic to a client's web site because we create new web pages on their site for a continuation of the articles."
Cut-It-Out Communications teaches its clients how to use FTP programs and user-friendly software such as Dreamweaver to create and edit their own web pages without resorting to costly I.T. assistance. The company also explains how the Google ranking algorithm uses inbound links -- clickable text on another site pointing to your own -- to measure site strength.
For the first time, the company's PR program also improves a client's deep link ratio. Deep links, inbound links to interior pages of a web site instead of the home page, are valued particularly highly by Google for ranking purposes.
Internal blogs provide the most recent addition to the company's online PR program. Wordpress.org is considered an especially powerful program because its functionality can be increased through a wide assortment of plug-ins: to improve SEO, link to social media, prevent spam and much more.
Mr. Gissen emphasized, "Internal blogs are particularly useful to increase site strength. Because they reside on a company's web site, anyone linking to the blog is automatically creating a deep link."
SOURCE Cut-It-Out Communications, Inc.