CUTENESS OVERLOAD! INABA FEATURES FELINE FRIENDS ON THE BIG SCREEN IN TIMES SQUARE

Pet food company gives purr-fectly adorable kitties a starring role in its new commercial, showing now through March 30 on the MIDTOWN FINANCIAL building.

NEW YORK, March 19, 2025 /PRNewswire/ -- INABA, maker of healthy, delicious Churu treats that create cherished moments between cats and their parents through hand feeding, has cast adorable kitties in the ultimate cat video. Airing now through March 30 on the MIDTOWN FINANCIAL screen in Times Square, this fun, engaging ad campaign will also celebrate Cuddly Kitten Day (March 23) and Respect Your Cat Day (March 28).

The commercial was produced as part of INABA's Meow for Churu Challenge. Cat parents were invited to post videos on social media showcasing their cats enjoying Churu, with the tag #MeowForChuru. The video features a handful of stars selected from hundreds of submissions.

"We love seeing special, heartwarming moments between happy cats and their pet parents," said Aya Jordan, INABA Marketing Manager. "We're pleased to be able to help nurture a stronger pet-and-parent bond through our delicious, healthy treats, so everyone can feel good about feeding their fur babies."

Churu treats are made with wholesome ingredients like real chicken and tuna and are free from grains, preservatives, and artificial colors. They come in 23 flavors and eight varieties covering life stages from kitten to senior cat, along with functional treats which help relieve common health concerns such as hairballs.

They are available in national pet stores including PetSmart, Petco, and Pet Supplies Plus; at many independent pet stores throughout the U.S.; and through online retailers such as Amazon.com, Chewy.com, Walmart.com, and TSC.com.

Can't make it to Times Square? Watch the video at https://usa.inaba-churu.com/; on INABA's social media; and on platforms including Hulu, YouTube, and Instagram. You can see it there now through April 15 in 24 U.S. states and Toronto and Vancouver in Canada.

About INABA
Since 1958, pet parents have entrusted INABA with the privilege of providing treats that are healthy, delicious, and fun. Products are made with quality ingredients such as real chicken and wild-caught tuna. We make them low-calorie and high-moisture to help keep pets healthy and they are also always free from grains, preservatives, and artificial colors. Every product is carefully made in INABA's own state-of-the-art, FDA-registered facilities. At Inaba, we promise to delight cats and dogs around the world. For more information, visit https://inabafoods.com.

Media Contact: Britt Bradford, [email protected]

SOURCE INABA