Cutting Through the Clutter: Finding the Right Brand Story
Jonathan Cutler offers practical advice for communicators in pursuit of the perfect piece
Jun 12, 2014, 11:52 ET
LOS ANGELES, June 12, 2014 /PRNewswire/ -- The rapid evolution of technology has presented myriad changes for the journalism and PR landscapes, not least of which is "information overload." Consumers have access to unprecedented volumes of news and information and it's the role of communicators to make sure that the right story is told, shared and discovered—to essentially cut through the noise.
Jonathan Cutler of JCUTLER media group offers practical advice for brands, agencies and communications professionals tasked with identifying and crafting the best story for their brand and products, whether the story is told through media, a company's website or other touchpoints. From due diligence to understanding the business inside and out to studying journalists' coverage, Cutler's tips will help you craft content that creates real results.
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ABOUT JCUTLER media group
JCUTLER media group (JCMG) is one of the leading boutique public relations firms throughout Los Angeles, with clients nationwide. The agency is built from big brand and big agency experience, but without the big agency sense of complacency. Industry work spans the world of finance, technology, consumer products, food and lifestyle. JCMG works with clients whose businesses are fundamentally changing how we work, live and play. For more information visit: www.jcmg.com.
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SOURCE JCUTLER media group
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