WOONSOCKET, R.I., Feb. 5, 2015 /PRNewswire/ -- The CVS Health Foundation today announced a $5 million five-year commitment to the Campaign for Tobacco-Free Kids to launch its new "Making the Next Generation Tobacco-Free" grant program. Through the program, the CVS Health Foundation will partner with Tobacco-Free Kids to provide grants to organizations committed to implementing public health strategies to reduce youth tobacco use and exposure to secondhand smoke.
"The CVS Health Foundation is committed to helping people lead tobacco-free lives and working toward the goal of making the next generation tobacco-free," said Eileen Howard Boone, President, CVS Health Foundation. "We are proud to partner with the Campaign for Tobacco-Free Kids, the leaders in youth tobacco awareness, prevention and advocacy, through this grant program to empower youth and provide them with the resources needed to reduce tobacco use among young people."
The "Making the Next Generation Tobacco-Free" grant initiative will support programs that help to reduce youth tobacco use, especially among at-risk populations, educate the public about the problem of and solutions to youth tobacco use in local communities and increase youth engagement in tobacco prevention activities. The first grant recipients will be announced on Kick Butts Day, the Campaign for Tobacco-Free Kids' day of activism that empowers youth to stand out, speak up and mobilize their communities on youth tobacco issues, which will be held this year on March 18, 2015.
"Together with the CVS Health Foundation, we hope we can raise even more awareness of the serious problem of tobacco use that virtually always begins with youth and accelerate progress toward our shared vision of a tobacco-free generation," said Matthew L. Myers, President, Campaign for Tobacco-Free Kids. "This innovative partnership comes as we mark one year since the announcement that CVS/pharmacy locations would no longer sell tobacco products, demonstrating the ongoing commitment of CVS Health and its Foundation to continue to help people live tobacco-free."
February 5th marks the one-year anniversary of CVS Health's announcement that it would stop selling cigarettes and other tobacco products at its more than 7,800 CVS/pharmacy locations. This made CVS/pharmacy the first national pharmacy chain to take this very important step in support of the health and well-being of its patients and customers. The Campaign for Tobacco-Free Kids has publicly urged retail and pharmacy outlets to end tobacco sales and shares CVS Health's commitment to help millions of Americans quit smoking and help those who don't smoke to never start.
About the Campaign for Tobacco-Free Kids
The Campaign for Tobacco-Free Kids is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. We work to save lives by advocating for public policies that prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke.
About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through our 7,800 retail pharmacies, more than 900 walk-in medical clinics, a leading pharmacy benefits manager with nearly 65 million plan members, and expanding specialty pharmacy services, we enable people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at www.cvshealth.com.
Erin Shields Britt
Campaign for Tobacco-Free Kids
SOURCE CVS Health Foundation