CVSL And Cicero Sign Agreement For Support Of Direct Selling M&A Strategy

Oct 31, 2013, 07:00 ET from CVSL Inc.

DALLAS and SALT LAKE CITY, Oct. 31, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and Cicero Group today announced that they have signed an agreement under which Cicero will help CVSL identify acquisition candidates in the direct selling sector and provide research, analytical and other services to support CVSL's growth strategy.

Dallas-based CVSL ( is engaged in a strategy of identifying acquisition opportunities in direct selling and bringing multiple companies together under the CVSL umbrella.  In this strategy, each of the companies maintains its own individual brand, product line, management team and sales force. CVSL's chairman is long-time direct selling leader John Rochon.

"This alliance with Cicero will add very useful capabilities to CVSL as we look for and analyze the best options for identifying additional companies to be part of CVSL," said Mr. Rochon.  "We know that there are a great many companies, of varying sizes, which would be good fits for CVSL.  Cicero's knowledge of the industry and its analytical capabilities will certainly help us as we conduct our due diligence." 

Mr. Rochon noted that his team has worked with Cicero in prior years on various projects and that he looks forward to re-connecting through the CVSL work. 

Cicero's CEO, Randy Shumway, said his company is pleased to be partnering with CVSL.  "Our capabilities in research and analysis, combined with our understanding of the direct selling channel and our excellent contacts in the industry make us a great match for CVSL.  We're excited about working with John Rochon's team.  They have a really innovative strategy and we believe it's going to make a big impact in the direct selling space over the coming years."

Mr. Shumway noted that Salt Lake City-based Cicero is located in a city and a region that has historically been one of direct selling's most dynamic centers.  "This is a powerful engine of commerce and we know that we can provide CVSL with resources, information and contacts," he said.

About Cicero Group

Based in Salt Lake City, Cicero Group is one of the world's premier data-driven, inductive strategy firms.  With over 200 employees, Cicero conducts primary research and data analytics in 47 different countries and in 14 unique languages, providing data analytics and strategy consulting for a host of leading, global organizations.

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