CVSL And Golden Girls Sign Letter Of Intent


Oct 11, 2013, 09:49 ET from CVSL Inc.

DALLAS, Oct. 11, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and Golden Girls® announced today that they have signed a letter of intent for Golden Girls to become part of CVSL's family of companies.

Atlanta-based Golden Girls offers women a safe and trusted way to sell their old, unwanted jewelry for cash at home parties.  Since 2008, Golden Girls has purchased precious metals from more than 90,000 Guests at over 6,000 Golden Girls parties.  Hosts and Buyers earn commissions on all jewelry purchased at the parties.  The company provides training to Buyers, enabling them to pay fair value for jewelry on the spot. 

Golden Girls emphasizes improving local communities.  The company encourages the Hostess at each party to donate a portion of the party proceeds to the charity of her choice.

Deanna Brown, founder and owner of Golden Girls, said that becoming part of CVSL will be a milestone for her company.  "We admire CVSL's strategy for transforming the direct selling industry and we very much want to be part of that," she noted.  "Our first five years proved that our concept works.  Women appreciate the chance to convert their unwanted jewelry into cash.  Now it's time to find ways of moving to the next level.  We believe we can do that as part of CVSL."

"Golden Girls will bring CVSL into the jewelry category in a unique way," said John Rochon, CVSL chairman.  "We really like their business model, because it's simple and practical and appealing to almost any woman in any community.  We see this as a starting point and believe there are ways to do some interesting things with this concept.  We especially admire Deanna's passion for her company and her boundless energy."

Golden Girls and jewelry represent the fifth company and the seventh category for CVSL's business, in addition to home decor (The Longaberger Company), home improvement and home security (Tomboy Tools), gourmet foods (Your Inspiration At Home) and nutritionals and skin care (Agel Enterprises). 

About CVSL (

CVSL Inc. is an innovative public company pursuing a strategy of gathering together multiple companies in the direct selling, or micro-enterprise, sector.  Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices.

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