CVSL And My Secret Kitchen Finalize Transaction

Dec 23, 2013, 07:00 ET from CVSL Inc.

DALLAS, Dec. 23, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and My Secret Kitchen, an award-winning United Kingdom-based direct seller of a unique line of food products, announced today that they have successfully closed a transaction for My Secret Kitchen to become part of the CVSL family of direct selling companies.  The two companies had signed a letter of intent for the transaction on November 15.

My Secret Kitchen ( offers a range of innovative food products made with natural ingredients.  The line includes mixes, sauces, dressings, spices, oils and desserts, as well as gift boxes and baskets.  The company sells through home tasting parties across the U.K.

"All of us at My Secret Kitchen are excited about becoming part of the CVSL family of companies.  We know that this opens up new opportunities for our growth and we're eager to reach a wider audience," said Clare Moran, founder and CEO of My Secret Kitchen.

"My Secret Kitchen is a wonderful company and an important building block as CVSL establishes our presence in the U.K.," said John Rochon, chairman of CVSL.  "We are especially pleased to have Clare's energy and enthusiasm as part of our leadership team," he added. 

Mr. Rochon noted that My Secret Kitchen's direct selling expertise in the U.K. will be helpful to all CVSL companies in that market over the coming years.

About CVSL (

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual "community" of social commerce. CVSL companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home décor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line sold under the Ageless™ brand, operating in 40 countries; and Paperly, which offers a line of custom stationery and other personalized products.   CVSL also has signed a letter of intent with Golden Girls, which purchases gold and tradable jewelry, to acquire all of the company's assets.   

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This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Such statements include statements regarding our anticipated revenues, and our growth.  Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors; our growth may not continue as anticipated and our revenue may not be as expected and  the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012, our Forms 10-Q, including the one issued  for the period ending September 30, 2013 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

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