CVSL And My Secret Kitchen Sign Letter Of Intent

Nov 15, 2013, 11:00 ET from CVSL Inc.

DALLAS, Nov. 15, 2013 /PRNewswire/ -- CVSL Inc. [stock symbol: CVSL] and My Secret Kitchen, an award-winning United Kingdom-based direct seller of a unique line of food products, announced today that they have signed a letter of intent for My Secret Kitchen to become part of the CVSL family of direct selling companies.

Founded in 2007 by Clare Moran, My Secret Kitchen ( offers a range of innovative food products made with natural ingredients.  The line includes mixes, sauces, dressings, spices, oils and desserts, as well as gift boxes and baskets.  The company sells through home tasting parties across the U.K.

Eight of the 22 products in My Secret Kitchen's line have been awarded Great Taste Awards in the U.K., five of which were honored this year.  In 2010 the company was a finalist for Company of the Year honors at 'Mum and Working' a respected online resource for working mothers in the U.K.

"My Secret Kitchen has a great lineup of food products and a very loyal, enthusiastic following in the U.K.  It will be an excellent addition to the CVSL family of companies," said John Rochon Jr., chairman of CVSL's investment committee."  "Clare and her team have done a wonderful job.  From the first time we talked to Clare in London, we knew that there was a good match here.  We look forward to helping grow her business."

Mr. Rochon noted that My Secret Kitchen's direct selling expertise in the U.K. will be helpful to all CVSL companies in that market over the coming years.

Ms. Moran said that her team sees new opportunities for her company as part of CVSL.  "John Rochon's vision for CVSL as an umbrella for bringing together direct selling companies is exciting, because it will help us to grow while at the same time keeping our brand and identity and everything that makes us special," she noted.  "We're thrilled at the prospect of being part of this direct selling family." 

In 2011 Ms. Moran was honored as Best Saleswoman at the UK Mumpreneur Awards.  She holds a Bachelor of Science degree, with honors, in Food Science and is the mother of two children.

About CVSL (

CVSL Inc. is an innovative public company pursuing a strategy of gathering together multiple companies in the direct selling, or micro-enterprise, sector.  Each company maintains its own separate brand identity, leadership and product line, while achieving efficiencies through sharing of back office resources and best practices. 

CVSL direct selling companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a maker of tools designed for women as well as home security systems; and Agel Enterprises, a global seller of nutritional products in gel form, as well as a skin care line sold under the Ageless™ brand.  CVSL also has signed a letter of intent with Golden Girls, which purchases gold and tradable jewelry, and Paperly, which offers a line of custom stationery and other personalized products.

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