CVSL Names Julie Rasmussen To Board Of Directors

Feb 08, 2013, 17:48 ET from Computer Vision Systems Laboratories, Corp.

DALLAS, Feb. 8, 2013 /PRNewswire/ -- Computer Vision Systems Laboratories, Corp. (CVSL) announced today that experienced international direct selling executive Julie Rasmussen has been named to its board of directors. 

"Julie is an extraordinarily talented international business leader with a proven record of achievement in global direct selling," said CVSL chairman John Rochon.  "Particularly in markets such as Russia and Europe, Julie has had tremendous success launching and growing businesses.  She will be of great value to CVSL as we carry out our strategy of expanding CVSL in global markets."

"I've seen and admired Julie's work for decades," added Mr. Rochon.  "She has a keen strategic mind and she knows how to grow a business in the direct selling channel."

Ms. Rasmussen served as president of Mary Kay Europe, during which time she restructured operations in the region and significantly increased sales and profitability.  Prior to that, she launched Mary Kay's operations in Russia and served as president of Mary Kay Russia, heading that market for a decade and leading it to become one of the company's largest. 

She launched and led the Hertz franchise in Russia, recently renegotiating a master Hertz Russia franchise agreement, and has launched and managed businesses in such fields as apparel, food and beverage and security. 

She has advised many companies on doing business in Russia, including RJR Nabisco, Kodak, Johnson & Johnson and Chevron, and has served on the board of the American Chamber of Commerce in Russia as well as president of the Russian Federation of Direct Selling Companies.  She has received numerous awards and honors for her international business achievements. 

She received her B.A. from the University of Virginia and her M.A. in international affairs from Columbia University, where she was editor of the Journal of International Affairs.  She has served on many business, education and charitable boards. 

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SOURCE Computer Vision Systems Laboratories, Corp.