BELOIT, Wis., Nov. 12, 2014 /PRNewswire/ -- FatWallet.com, where savvy online deal hunters share coupons and get cash back, today announced results from its 2014 Cyber Monday Shopping Survey and Infographic (*TNS Global). Of those surveyed, only Black Friday ranks higher than Cyber Monday as offering the best deals and savings of the year. More than half (54%) surveyed plan to buy holiday gifts on Cyber Monday (or during Cyber Week), while 22% will shop for themselves and 12% for home needs, 6% for business or other needs.
When asked which Cyber Monday offers they will take advantage of:
- 70% said Deals
- 42% said Coupons
- 31% said Cash Back
- 51% said Store-wide Discounts
- 68% said Free Shipping
"The majority of online shoppers will be looking for added savings to stack with Cyber Monday deals," states Brent Shelton, FatWallet spokesperson. "Savvy FatWallet members will take advantage of increased cash back offered by hundreds of our top retail partners during Black Friday, Cyber Monday and December holiday sales events."
Items Cyber Monday shoppers want most:
- 49% for Apparel
- 36% for Consumer Electronics
- 34% for Toys and Video Games
- 33% for Books, Movies or Music
- 24% for Home Items
- 14% for Mobile Devices
When asked what time they will shop for Cyber Monday deals, 1 in 4 will start shopping Sunday and 1 in 3 during Cyber Week (follow Monday), while 2 in 3 said they will do the majority of their Cyber Monday shopping at home. "Cyber Monday brings huge store-wide discounts of 20-60% off everything in a variety of categories," continued Shelton. "It's a great opportunity for shoppers to meet free shipping thresholds and get new name-brand threads at half price or better."
This survey is also viewable as a Cyber Monday Shopping INFOGRAPHIC.
About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, FatWallet.com works closely with 1,600+ retailers like Kohl's, Newegg, Walmart and Amazon to publish store discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. The FatWallet Black Friday app allows mobile shoppers to compare current deals with retail sales ads, and shop smarter year round.
*The national survey conducted online by TNS on behalf of FatWallet.com in OCT 2014 was fielded among 1,000 adults ages 18 or older. Contact [email protected] for additional data, tips and interviews.