Cyber Monday meets #GivingTuesday: Oceana announces digital partnership with Future Games of London

WASHINGTON, Nov. 29, 2016 /PRNewswire-USNewswire/ -- Oceana, the world's leading international ocean advocacy organization, and Future Games of London (FGOL), a Ubisoft® studio, today announced a Giving Tuesday initiative as part of their ongoing digital partnership to raise funds and recruit advocates for Oceana's conservation work.

The partnership, which began in July 2016, is encouraging the public to participate in Giving Tuesday by donating to Oceana via the "Oceana Shark Baby" pack found in FGOL's Hungry Shark® Evolution mobile game. Purchasers of the pack gain access to a companion character that enhances game play and allows for higher scores.

"At FGOL we're proud to have been raising money for Oceana in Hungry Shark® Evolution since the summer. All proceeds from our five dollar Oceana Baby Shark and currency offer will be donated to Oceana to support ocean conservation and help our sharky friends," said Ian Harper, Managing Director of FGOL. "We are hoping the generosity of the public will bring us one step closer to our donation target."

The campaign will continue through March 1, 2017.

"More and more, we're seeing  people shift away from desktop and toward mobile devices, so our partnership with FGOL is a fantastic way to get our mission and message in front of this audience," said Matt Littlejohn, Senior Vice President of Strategic Marketing and Communications for Oceana. "Innovative relationships like this will enable Oceana to continue raising money and tapping into the grassroots support we need to keep winning victories for the oceans."

In addition, interstitial ads in Hungry Shark® Evolution have highlighted Oceana's work to protect sea turtles from shrimp trawls in the Gulf of Mexico and the organization's effort to ban the trade and sale of shark fins in the U.S. To date, the partnership has generated more than $50,000 in charitable contributions and helped Oceana collect more than 200,000 petition signatures in support of the Shark Fin Trade Elimination Act.

You can download Hungry Shark® Evolution at http://www.futuregamesoflondon.com/.

About Oceana

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one third of the world's wild fish catch. With over 100 victories that stop overfishing, habitat destruction, pollution and killing of threatened species like turtles and sharks, Oceana's campaigns are delivering results. A restored ocean means that one billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit www.oceana.org to learn more.

About Future Games of London

Future Games of London is a Ubisoft Mobile Studio that designs, develops and publishes Smartphone and Tablet games. Founded in September 2009, FGOL create wholly owned and original IP which by July 2016 had achieved over 330 million downloads worldwide following the success of Hungry Shark Evolution. The long-awaited Hungry Shark World, which was released May 2016 is already a smashing success with over 40 million downloads worldwide.

FGOL operate worldwide on a F2P model, via the acquisition, retention and monetization of a sustainable player base whilst insuring their satisfaction, fun and engagement with the virtual world we have built for them to share with their friends. We are a dedicated team with drive, passion and creativity, who enjoy being part of a lively, self-motivated, forward thinking company in an exciting and ever-evolving industry.

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Watch_Dogs, Tom Clancy's video game series, Rayman and Far Cry. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2015–16 fiscal year Ubisoft generated sales of €1,394 million. To learn more, please visit www.ubisoftgroup.com.

© 2012 - 2015 Future Games of London. All rights Reserved. Hungry Shark is a trademark of Future Games of London. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Future Games of London is a Ubisoft Entertainment company.

Contact: Alex Armstrong, [email protected], 202-467-1957

SOURCE Oceana

Related Links

http://www.oceana.org