Cybra Introduces Green Ship Solutions for Digital Retail and Direct to Consumer Shipments

YONKERS, N.Y., Dec. 14, 2011  /PRNewswire/ -- CYBRA Corporation (OTCBB: CYRP) the developer of award-winning MarkMagic™ Barcode Label, RFID Tag, and SM@RT Forms software products and EdgeMagic® Integrated RFID Control Software, has announced an all-new printing offering specifically targeted at businesses who are looking for green solutions. CYBRA has created a solution using the SATO GY412 thermal printer and CYBRA's MarkMagic™ software that puts both sides of labels to use while making significant environmental impact that benefits both the earth and the bottom line.

This All-In-One Combination Duplex Shipping + Return Label + Confidential Packing Slip solution feature these benefits:

• Lower Costs: Eliminates the expensive and labor intensive "Packing List Enclosed" pouch
• Higher Customer Satisfaction: Stops Customer Complaints of "no packing slip sent with order"
• Increase Accuracy with 100% shipping label & packing slip match
• Fast, Simple, Easy Handling for the distribution center and the recipient
• One Printer vs. Two Printers to maintain
• Fewer Consumables to Inventory in order to ship boxes (Thermal Duplex Packing Slip vs. 4x6 Shipping Label, Plastic Pouch, Packing List, Toner)
• Going Green: much smaller carbon footprint compared to all other systems
• Lower Total Cost Solution

"We've had many customers approach us for a cost-effective and environmentally friendly solution for creating and printing shipping documents. By using MarkMagic print options paired with Sato's duplex printer, digital retail and direct to consumer companies can now have the ultimate ease and flexibility to achieve outstanding results using duplex labeling," said Harold Brand, CYBRA's CEO.

"Instead of using two different printers to print the packing slip and shipping label, matching them up, inserting them into a pouch and affixing it to the package, all they need to do is print the shipping label and packing slip on one printer, with one label, and affix it to the package. This integrated solution saves time and money by giving personnel the capability to print the labels and packing slips they need, on demand, anywhere in the world."

According to Michael Shabet, CYBRA's V.P. of Sales and Marketing, "CYBRA's Green Ship enables digital retailers to pick a carton, slap a ship label on it that includes the invoice and return label, and ship it, without opening the carton. There are no separate invoices to go in the box, or folding invoices into plastic envelopes. No putting the box into another carton. No matching of one invoice to another packing list and shipping label. Not having two printers do the work of one." Shabet concludes, "The cost savings are substantial and sustainable."

About CYBRA Corporation

CYBRA Corporation is a leader in bar code and RFID technology for IBM Power Systems and other major computing platforms. An IBM Business Partner and Motorola/Symbol Partner, CYBRA is represented by a network of value added resellers throughout the United States and is represented internationally by sales and support offices.

MarkMagic™ Bar Code Labels, RFID Tags and Forms Software is used by thousands of customers worldwide, and has been selected as the bar code print engine of such leading software developers as Manhattan Associates™, Infor™ and VAI™. MarkMagic helps customers easily integrate barcode, RFID technology and electronic forms into their business systems.

CYBRA's latest product, EdgeMagic®, is an integrated RFID control solution. EdgeMagic helps customers build any type of RFID system, from complying with the full range of RFID mandates to closed loop asset management RFID applications.

CYBRA software solutions run on all major computing platforms including IBM Power Systems (System i, iSeries, AS/400, AIX) as well as Linux, Unix, and Microsoft Windows.

CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY 10701. Product information is available toll free at 1-800-CYBRA-88. CYBRA's web site is located at www.cybra.com. To request information via e-mail, write to [email protected].

About SATO Corporation.

SATO Corporation, Japan, was established in 1940 to manufacture and sell packaging machinery. In 1962, SATO invented the world's first hand-held labeler and operations as an international supplier of labeling machinery were begun. The US subsidiary was established in 1977 and eventually became SATO America, Inc. in 1987. During that period, SATO developed the world's first thermal transfer bar code printers and became the leader in applying the technology to the market.

CYBRA Media Contact:
Sheldon R. Reich
V.P., Solutions
CYBRA Corporation
Tel 914-963-6600 x 209
[email protected]

CYBRA Investor Relations:
Yael Brand
Marketing & Investor Relations
CYBRA Corporation
(914) 963-6600 x 223
[email protected]

Forward-Looking Statements

This release and other statements issued or made from time to time by the Company or its representatives contain forward-looking statements within the meaning of Rule 175 of the Securities Act of 1933, as amended, and Rule 3b-6 of the Securities Exchange Act of 1934, as amended, that involve substantial risks and uncertainties. These forward-looking statements are not historical facts, but rather are based on current expectations, estimates and projections about our industry, our beliefs and our assumptions. Words such as "anticipates", "expects", "intends", "plans", "believes", "seeks" and "estimates" and variations of these words and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements.

These forward-looking statements include statements regarding projected revenue and income in future quarters and our beliefs with respect to the growth in the demand for our products. Other risks and uncertainties that may affect our business include our ability to expand beyond the IBM System i market for MarkMagic and expand into the radio frequency identification ("RFID") market with EdgeMagic; our ability to penetrate the emerging and competitive market for bar code and RFID encoding software; our ability to introduce, produce, improve and market new and existing products, such as MarkMagic and EdgeMagic, and the market acceptance of these and other products; the impact of competitive products and pricing; and our timely development of new products and market acceptance of those products. Actual results may differ from those expressed or implied in our forward-looking statements. These statements represent beliefs and expectations only as of the date they were made. We may elect to update forward-looking statements, but we expressly disclaim any obligation to do so, even if our beliefs and expectations change. In addition to the statements described above, such forward-looking statements include the risks and uncertainties described more fully in our reports filed or to be filed with the Securities and Exchange Commission, including our annual reports on Form 10-K and quarterly reports on Form 10-Q.

SOURCE CYBRA Corporation