Cypress Joins Semiconductor Industry Association

"Cypress is a welcome and important addition to SIA, bringing another influential voice to the table in support of semiconductor industry priorities," said John Neuffer, SIA president and CEO. "With Cypress in the SIA tent, the chorus of support grows louder for government policies that ensure our industry can continue to grow stronger and innovate, including initiatives that spur investments in basic scientific research, expand access to global markets, and make the U.S. tax system globally competitive. We are thrilled to have Cypress' participation in this effort and excited to welcome Hassane El-Khoury to the SIA board of directors."

Prior to his current role at Cypress, El-Khoury served as executive vice president of Cypress' Programmable Systems Division, managing the company's standard and programmable microcontroller (MCU) portfolio, including its Platform PSoC^® family of devices, and its automotive business. Previously, El-Khoury ran Cypress' automotive business unit, architecting its human-machine interface strategy—which is focused on the automotive touch business—and spearheading its effort to target the growing infotainment, instrumentation cluster and Advanced Driver Assistance Systems (ADAS) segments. El-Khoury holds a bachelor's of science degree in electrical engineering (BSEE) from Lawrence Technological University in Southfield, Mich., and a master's degree in engineering management from Oakland University in Rochester Hills, Mich.

"Semiconductor technology has unleashed many of the great, transformative innovations of our time, and with each new breakthrough, the need for smart government policy grows more evident," said El-Khoury. "Cypress loves to solve problems, so we're eager to expand our collaboration with industry peers in support of initiatives that promote growth and innovation in our industry and throughout the economy."

Cypress joins five additional U.S. semiconductor companies that have become SIA members within the last year: Integrated Device Technology, Inc., Marvell Semiconductor, Inc., Qorvo, Skyworks Solutions, Inc., and Western Digital Corporation.

About SIA
The Semiconductor Industry Association (SIA) is the voice of the U.S. semiconductor industry, one of America's top export industries and a key driver of America's economic strength, national security, and global competitiveness. Semiconductors – microchips that control all modern electronics – enable the systems and products we use to work, communicate, travel, entertain, harness energy, treat illness, and make new scientific discoveries. The semiconductor industry directly employs nearly a quarter of a million people in the U.S. In 2016, U.S. semiconductor company sales totaled $164 billion, and semiconductors make the global trillion dollar electronics industry possible. SIA seeks to strengthen U.S. leadership of semiconductor manufacturing, design, and research by working with Congress, the Administration and other key industry stakeholders to encourage policies and regulations that fuel innovation, propel business and drive international competition. Learn more at www.semiconductors.org.

About Cypress
Cypress is a leader in advanced embedded system solutions for the world's most innovative automotive, industrial, home automation and appliances, consumer electronics and medical products. Cypress' programmable systems-on-chip, general-purpose microcontrollers, analog ICs, wireless and USB-based connectivity solutions and reliable, high-performance memories help engineers design differentiated products and get them to market first. Cypress is committed to providing customers with support and engineering resources that enable innovators and out-of-the-box thinkers to disrupt markets and create new product categories. To learn more, go to www.cypress.com.

Media Contact
Dan Rosso
Semiconductor Industry Association
202-446-1719
[email protected]

SOURCE Semiconductor Industry Association

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