Cytta Corp. President's Annual State of the Corporation Address

SAN FRANCISCO, Jan. 10, 2012 /PRNewswire/ -- Cytta Corp. (OTCQB:CYCA) -- Transformation.  Evolution.  Revolution!  These three words sum up the year 2011 for many others and us in the healthcare industry.  As you may know, Cytta Corp. is trailblazing a solution to improve the care for chronically ill patients and those wishing to take charge of their care and, as President of Cytta, I'm proud to share with you the tremendous progress we made last year.  Truly, it was a transformational year for us and for the healthcare industry as a whole. 

Our nation began discussing healthcare in earnest and transformed the healthcare debate from a "when" conversation to a "how" conversation.  Cytta Corp. has made it a "NOW" conversation. 

At Cytta Corp., our desire to create health awareness transformed our company, our people, our partners and our customers.  We entered the year with new ideas to make health awareness visible and a commitment to make a working system that generates health awareness.  And, we did it!

Let me begin by acknowledging the very hard work our team has done over several years leading up to this last year.  One could say we are an overnight success nearly a decade in the making.  From our technology to our people, we leveraged these past efforts to produce our current industry paradigm shifting solution.  Without these courageous prior efforts, we couldn't have made such great strides in 2011.  Also, this evolutionary period spawned a health awareness awakening that the industry, Government, and consumers are now experiencing.  Everywhere you look, people are talking about healthcare changes and possible improvements to delivering healthcare and wellness. 

The technical advances in devices, communication and systems seemed to energize our partners and they were excited to work towards immediate solutions.  Contract deliberations that could have taken months were resolved in days.  After securing our own special purpose Medical Cellular Network, and joint venturing with Connected Health Pte, a unique developer of core mobile programming for the medical industry, we quickly signed joint venture agreements with leading manufactures such as A&D, Nonin, Entra Health Systems and others that wanted to share their FDA approved product advances to connect and empower patients. The result: Cytta Corp. together with our partners in telecom, security, software, and healthcare industries, created a new way for remote patient monitoring to serve those in need. 

We call it CyttaConnect™

Our revolutionary CyttaConnect system is fully operational and we deployed our first systems into the commercial market in October 2011. 

CyttaConnect is a patient-caregiver wellness system that leverages our special purpose cellular network, branded wireless devices, smartphones and the CyttaConnect platform.  As a wellness system, it builds an ecosystem of partners. Together, we promote health awareness and patient participation to enhance people's lives. By introducing CyttaConnect, the healthcare system for the first time will reward caregivers and patients by providing clear pathways to improve one's health.  That's revolutionary!

We find this collaborative approach is paramount to tackling big issues and hard problems. Many said to fix the healthcare system, one needs to first improve and coordinate the care for chronically ill patients.  In the US, this group of 50 million patients is rapidly growing and accounts for nearly 75% of all healthcare costs that reach over $2.5 trillion per year.  In short, the chronically ill are the largest component of rising healthcare costs today. 

There is a need to engage the patient, collect vital health metrics and generate new pathways to health awareness.  Healthcare stakeholders want a connected system to collect and manage patient health metrics on an ongoing basis. Patients want a portable, low-cost and easy-to-use system that is responsive to their needs and supports an active lifestyle.  CyttaConnect starts here.

The CyttaConnect wellness system resolves these issues. It is easy to use and utilizes any android smartphone combined with FDA approved state-of-the-art Bluetooth medical devices to move data over our cellular network at a very low cost.

CyttaConnect is the only system with auto-generated alerts. We collect near real-time patient readings, which are accessed in real time through our online CyttaDashboard technology.  It is a super tool for Doctors, Nurse Case Managers and Caregivers to support their care regimens and track results. The CyttaConnect system is a two-way communication mechanism.  It provides a coach-patient action cycle that supports the patient in his or her own environment. 

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Shifting gears to our business program, our business is solid.  We successfully moved from a development stage company to a commerce organization.  We are increasing our investment in technology and innovation. We are expanding and implementing a multi-pronged approach by leveraging direct and indirect marketing strategies.

We are managing our capital position to sustain good levels of capital, as well as overall balance sheet strength and flexibility.  We are careful to support the business by controlling our expenses.  Our people have a high level of personal commitment to improving healthcare and are working toward an equity position commensurate with their contributions in lieu of salaries.  This helps keep our cash demands under control.

CyttaConnect's ecosystem is designed as a portfolio of products and services. We are actively working with more manufactures to provide devices and other services.  The products and services we bring to market are more affordable in how they are designed and delivered and – as importantly – in how they perform for our customers. Our solutions provide higher quality, better information, and easier connectivity toward wellness, affordable care and care delivery.

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As we mentioned earlier, there is a growing national will to solve core issues in the health care system around broader access, better and fairer use of resources and better connectivity and performance in care delivery.  We take pride in offering a breakthrough mechanism to support this will and make it a reality.

We will develop additional innovative and complementary products, services and health approaches during this new deployment year.  Our commitment is to combine our capabilities and our partners in practical ways to meet specific customer and market needs.

The changing healthcare and wellness demand is an opportunity that we are exceptionally well positioned to respond to and we leverage our partners as trusted resources that deliver real value.  We are inspired to:

• Exceed consumer and customer expectations for ease of health data collection;
• Generate tools for the healthcare industry that patients can easily embrace to better their lives;
• Support the federal government by addressing the effectiveness and sustainability of its healthcare programs and generate well-being for all Americans.

We will continue to work across the health care system and promote our CyttaConnect solution to enable sustainable health communities that are connected, intelligent, aligned, and that achieve better health outcomes consistently for everyone.

On a last note, the opportunities for our system are expanding.  Already, we have inquiries to utilize the CyttaConnect system beyond the chronically ill.  In 2012, we will rollout the CyttaConnect system in a measured and controlled manner with specific partners who embrace the shifting landscape of healthcare.  Our partners are supportive and eager to build on this early success.

In the coming months, we'll share more about our system and partners.  Please know that we appreciate your support and your heartfelt commitment toward our efforts.

Leading our health revolution,

~Erik the Wellness Viking

Contact:
Cytta Corp.
Attn: Mr. Erik Stephansen
President
Phone 650 434 2276
[email protected]
Website: Cytta.com

SOURCE Cytta Corp.