Three More Auditoriums in Michigan to Install D-BOX, Emagine Novi Theatre First in the World to Feature Two D-BOX Auditoriums
LONGUEUIL, QC, Oct. 14 /PRNewswire-FirstCall/ - D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), a leader in innovative motion technology for the entertainment industry, announced today a new agreement with Emagine En
tertainment to equip three auditoriums within two of its movie theatres with D-BOX MFX seats.
The new Emagine Rochester Hills, scheduled to open later this fall, and Emagine Novi will both feature the ground-breaking entertainment of D-BOX motion technology just in time for this year's holiday movie blockbusters. The Novi, Mich. location will be the first theatre worldwide to have the capabilities to screen two new movie releases at the same time featuring D-BOX Motion Code™. This allows the theatres to screen these films for longer periods of time while offering moviegoers more opportunity to live the action of each D-BOX embedded picture.
"This is a great achievement for D-BOX," said President and Chief Executive Officer of D-BOX Technologies, Claude Mc Master. "As we continue to provide more and more exciting movie content from the studios, Emagine Novi will be the first to offer more than one D-BOX movie. This is a giant step toward our company's expansion plans and we're proud to make this announcement with Emagine Entertainment."
With the addition of Rochester Hills and Novi, Emagine will have four locations in Michigan equipped with D-BOX motion technology.
"We are thrilled with the turnout we've experienced so far and it only made business sense to add more theatres with D-BOX motion systems" said Paul Glantz founder and owner of Emagine Entertainment.
For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit www.d-box.com.
About Emagine Entertainment
Emagine Entertainment's affiliates own and operate Cinema Hollywood in Birch Run MI, as well as Emagine Novi, Emagine Canton and Emagine Woodhaven. Emagine operates theatres with a combined 10,000+seats and 56 screens. Emagine enjoys the honor and distinction of being named "Best Movie Theatre" for several years running by the Detroit Free Press and Detroit News. Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection.
D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion CodeTM, uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, D-BOX Motion CodeTM is available on more than 900 titles.
Accordingly, many prominent Hollywood studios have started embedding D-BOX Motion CodeTM on selected high definition Blu-rayTM and theatrical releases. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX's award-winning motion technology is gradually proving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com. D-BOX® is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
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SOURCE D-BOX TECHNOLOGIES INC.