NEW YORK, May 16, 2016 /PRNewswire/ -- D S Simon Media, a leader in content creation and distribution and Talkwalker, a leading social data intelligence company are conducting a joint survey on earned media best practices and analytics strategies. The survey will provide insight into how public relations and communications teams are earning media, the tactics that are working, and the analytics they're using to measure results. The survey report will be released in June 2016 once the results have been compiled.
Using video to earn media is rapidly becoming one of the most widely-used marketing communications strategies. With rising rates of ad blocking, the adoption of mobile-first everything, and social media app use, brands and marketers of all industries are realizing just how important it is to use video to earn media when developing an effective, comprehensive, and multi-platform marketing communications strategy. Budgets are growing fast, and marketers are seeing strong returns. In this joint initiative, D S Simon Media & Talkwalker explore just how critical earned media is to a brand and organization, and discover how content is created, executed, and measured to ensure a positive ROI.
To take part in the survey, please go to: https://www.surveymonkey.com/r/brandvideosurvey
About D S Simon Media:
D S Simon Media creates compelling content and leverages its relationships to distribute to broadcasters, journalists, influencers, and others who air, post, and share it. We've won more than 100 industry awards and our industry leading approach to helping clients with their communications initiatives, PRketing®, is so unique the government awarded us a patent for it.
Talkwalker (www.talkwalker.com) is one of the world's leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and tremendously enhances the speed and accuracy of business decision-making.
Talkwalker's state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day. Talkwalker's unique social intelligence software was selected to become a Twitter Official Partner in 2014.
The Talkwalker social intelligence platform is used by over 500 clients around the world, including Microsoft, Hewlett-Packard, Volkswagen, Benetton, and communications specialists such as Peppercomm, Publicis, Ogilvy, and Weber Shandwick. Talkwalker is headquartered in Luxembourg and has an office in New York. For more information, visit: http://www.talkwalker.com/en/social-media-intelligence/
Head of PR & Communications, U.S.