NEW YORK, May 8, 2017 /PRNewswire/ -- D&AD, the globally renowned advertising and design awards, is searching for NYC's untapped, unconventional and unseen young talent – with the aim of bringing it to the attention of the creative industry.
Firmly grounded in the belief that success should depend solely on ability, New Blood Shift NYC is a direct challenge to the fact that the vast majority of people working in the creative industry come from more advantaged groups of society. With private four-year-degrees costing an average of $33,480 a year for tuition only, D&AD is challenging the industry to be more representative. How? By finding young people already leading creative lives, but lacking the opportunity and know-how to pursue creative careers. They want the best talent from the most unexpected places.
They're looking for over 18s who don't hold a bachelors degree or aren't currently enrolled in a four-year degree. Applying is simple. Unlike other student programs, there is no brief to answer. The only caveats are that they live in NYC, and have creative work ready to share.
Applications are open from today and potential applicants can enter here until May. After all the applications have been assessed, up to 50 will then be shortlisted for an exclusive exhibition that will take place in June at VICE Williamsburg, where top industry names will be invited to see the work and meet the applicants. From here, up to 20 final applicants will be selected to go through to night school, which will begin in June and run for 12 weeks.
Three months of live briefs, training, peer-to-peer learning and industry mentoring is facilitated through the night school program, allowing participants to train around their current commitments. The reward? An understanding of how to apply ideas, opportunities to take paid placements, and a route into a creative career path in design and advertising.
Interested in applying or know someone who might be? Entries are open until May 18 and more information can be found here.
Some background information:
New Blood Shift launched in London in 2016 with the support of Leo Burnett, and uncovered 17 young creatives through the first ever scheme. They came from diverse backgrounds and varied careers but their creativity and ambition united them. Find out more about the London Class of 2016 and watch some of the stories here.
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